majorbusinesses team up for "Made in Germany" campaign aimed at bolstering Germany's standing as a worldwide economic heavyweight
Made for Germany Initiative Unveiled to Boost Germany's Economic Power
In a significant move to bolster Germany's standing as a global economic powerhouse, 61 leading German companies and investors have joined forces to launch the "Made for Germany" initiative. This collaborative effort, announced in 2025, aims to address key economic challenges and foster a constructive dialogue between business, government, and society.
The core goal of the initiative is to invest a massive €631 billion (approximately $733 billion) in Germany’s economy by 2028. This investment pledge includes planned and new capital expenditures, research and development (R&D) spending, and contributions from international investors.
The investments are designed to reinforce Germany’s position as a leading economic hub, counteract significant investment outflows, drive innovation and employment, and enhance the competitive edge of the German economy while delivering societal value.
The initiative also seeks to reduce bureaucracy and improve access to private capital for small and medium-sized enterprises (SMEs) and start-ups, thereby enabling them to increase their investments and contribute to economic dynamism.
"Made for Germany" positions itself as a key liaison between government and business, working to help define priorities, develop targeted measures, and support effective reforms that enhance Germany’s investment climate and economic resilience.
Roland Busch, a co-initiator of the initiative, emphasizes the need for a new partnership between government and business, focusing on growth, technology, and competitiveness. Christian Sewing, another co-initiator, urges government and business to work together to address economic challenges, ensuring every decision supports growth and competitiveness.
The official presentation of "Made for Germany" took place at the Federal Chancellery, where the co-initiators presented the initiative to Federal Chancellor Friedrich Merz, Vice-Chancellor and Federal Minister of Finance Lars Klingbeil, and Federal Minister for Economic Affairs and Energy Katherina Reiche.
Mathias Döpfner, another co-initiator, calls for action to capitalize on the momentum created by the initiative, involving politics, business, and society. Alexander Geiser emphasizes the historic opportunity for Germany to strengthen its long-term competitiveness and become a target for investment.
The initiative draws on a broad array of both established and new flagship projects to showcase the strong momentum created by participating companies, driving innovation, creating employment, and strengthening Germany's competitive edge. The initiative invites other companies and investors to join, with the aim of strengthening and future-proofing Germany as a business location.
Contact information for the initiators of the "Made for Germany" initiative is provided: Frank Hartmann (our website), Richard Speich (Siemens), Peter Huth (Axel Springer), and Dirk von Manikowsky (FGS Global). The magnitude of these investments underscores Germany's continued appeal as an economic hub and demonstrates the strong confidence of international investors in the country's long-term potential.
The "Made for Germany" initiative, led by 61 leading German companies and investors, aims to invest €631 billion in the German economy by 2028, with the goal of boosting business growth, enhancing competitiveness, and stimulating innovation. This partnership invites other companies and investors to join, with the aim of strengthening and future-proofing Germany as a business location.
Investments made through the "Made for Germany" initiative are designed to help reduce bureaucracy, improve access to private capital for small and medium-sized enterprises (SMEs) and start-ups, and counteract significant investment outflows, ultimately fostering a more vibrant and resilient economic ecosystem.
