Frustrated Small Businesses in Germany: Burying the 'Made in Germany' Title
Small and Medium Enterprises (SMEs) in Germany have issued low evaluations - Lowest Ranking Among European Nations in the Community
Small and medium-sized businesses (SMEs) in Germany are sending out a clear message: they're struggling in the current economic climate, and the feeling is mutual across the industrious landscape. In a survey conducted by Forsa for Commerzbank, the once-revered Germany has dropped to ninth place on a list of economic nations—plunging even lower than Italy and Vietnam.
This striking result is largely due to the dissatisfaction of the 1,525 businesses surveyed between November 2020 and February 2021, with only a paltry 10% rating Germany’s business environment as "good" or "very good." An overwhelming 60% consider the conditions as "satisfactory" or "adequate," while a concerning 29% label them as "inadequate" or "insufficient."
Moreover, a staggering 71% of these companies—representing a broad spectrum of sectors—believe that the once-hallowed "Made in Germany" label has substantially lost its lustre. Many hope that the incoming federal government will stem the tide and offer welcoming impetus.
But the problems don't end there.
Trade Skirmish: The Red-hot US-EU Dispute
The ongoing US-EU trade battle adds a hefty layer of anxiety. According to DZ Bank's research, companies in the metal, automotive, and machinery industries are most exposed to US tariffs and counter-tariffs, with 15% of the 1,007 SMEs surveyed anticipating direct effects, and 50% fearing indirect consequences, such as price hikes from suppliers.
Potential counter-tariffs from the European Union could further impact SMEs, with 29% of companies expecting higher purchasing costs, and 46% bracing themselves for effects on suppliers. It is noteworthy that this study was conducted in March—prior to US President Donald Trump presenting his hefty tariff package. Nevertheless, the impact of the US's planned 25% tariffs on industries such as automobiles and steel was already known, while in early April, Trump issued another threat of additional 20% tariffs on EU imports. However, these have been temporarily suspended as both parties weigh the potential benefits of a negotiated solution.
SME Grievances: Why They're So Frustrated
1. Excessive Tape-wrapped Red Tape- The burden of bureaucracy and excessive regulation takes the top position as the crucial challenge facing SMEs in Germany (46%). An extensive 98% of businesses are calling for less red tape and fewer regulations, arguing that these hurdles hinder innovation and growth[4].- Improvements to both digital and physical infrastructure (95%) and lower energy prices (88%) are crucial to enable SMEs to become more competitive[4].
2. High Energy Costs and the Heavy Tax Press- Prodigious energy costs (29%) and the hefty tax burden (21%) increasingly pressure profit margins and investment capacities[4].
3. Pronounced Stagnation: The German Economic Doldrums- Analysts predict that Germany's economy will continue to languish in 2025, with overall global sentiment and expectations among businesses taking a significant fall[1][2].- SMEs have faced a series of crises in recent years, exacerbating uncertainty and risk aversion[5].
4. Political and Market Fog: SMEs Yearning for More Freedom- SMEs contend that political interventions have been too prescriptive, with more than half of entrepreneurs expressing a preference for politics keeping its distance from the economy and market[5].- Rather, they seek entrepreneurial freedom and supportive framework conditions instead of excessively prescriptive policies[5].
The US Trade Dispute: A Perfect Storm of Challenges for SMEs
1. Alarming US Tariff Threats- SMEs now grapple with the ominous specter of additional US tariffs, which directly threaten exports and financial prosperity[5].- The German government has embarked on a coordinated approach with EU partners to negotiate a resolution, but uncertainty remains a heavy burden[5].
2. The Negative Aftershock on Internationalization- The precarious situation in the US is adversely affecting internationalization decisions, particularly for smaller companies with lower resources[5].- Navigating and maintaining access to foreign markets, including the US, is becoming increasingly difficult and expensive, making it harder for SMEs to compete on the global stage[5].
3. Financial and Human Resource Shortfalls- By their nature, smaller firms have limited financial and human resources to absorb the costs or adapt swiftly to shifting trade conditions, making them more at risk than larger corporations in the face of trade disputes[5].
In conclusion, German SMEs are feeling disheartened due to a troubling combination of burdensome regulations, high costs, economic stagnation, and uncertain trade challenges, with the US trade dispute intensifying risks and restricting growth opportunities for smaller businesses[4][5].
- The employment policy in EC countries appears insufficient for many businesses as 60% of the 1,525 companies surveyed in Germany consider the conditions as "satisfactory" or "adequate," while a concerning 29% label them as "inadequate" or "insufficient."
- Small and medium-sized businesses (SMEs) in Germany advocate for less bureaucracy and fewer regulations, with 98% arguing that these hurdles impair innovation and growth.
- The US-EU trade dispute adds to the already challenging environment for SMEs, with 70% of these companies concerned about the potential effects of tariffs and counter-tariffs on their business.
- SMEs in Germany demand more entrepreneurial freedom and supportive framework conditions, instead of excessively prescriptive policies, to spur growth and competitiveness.