L'Oréal reinforces stand for equality and anti-bias: robust participation in LGBTQ+ Pride marches
λ Oréal: Rockin' Pride '25 in DACH
June 13, 2025 | Düsseldorf
Mark your calendars! λ Oréal DACH is gonna party it up at five Pride parades across Germany, Austria, and Switzerland in the next few weeks. This global beauty giant is solidifying its stance on diversity, inclusivity, and equality, ready to set some vibrant spirits aflame! 🏳️🌈
First up was the CSD in Karlsruhe last weekend. Now, λ Oréal is dancin' its way to Vienna, Düsseldorf, Zurich, and Cologne! This cosmetics powerhouse will shine a bright light on the LGBTQIA+ community with specially crafted events for each city, advocating for their rights and acceptance.
yt Out@λ Oréal and the brand NYX Professional Makeup join the party with their own tracks and foot squads:
- CSD Karlsruhe (June 7) 🇩🇪
- Rainbow Parade Vienna (June 14) 🇦🇹
- CSD Düsseldorf (June 21) 🇩🇪
- Zurich Pride Festival (June 21) 🇨🇭 and
- Cologne Pride (July 6) 🇩🇪
Get ready for Pride Month with a social media whirlwind starting mid-June! λ Oréal's employees will share and discuss their own coming-out stories through short videos. This heartfelt campaign aims to promote acceptance, authenticity, equal opportunities, and belonging in the workplace.
"Diversity, equal opportunities, and inclusion have been a part of λ Oréal's DNA for over two decades," shares Stefan Geister, General Manager of Communications & Engagement, and the man behind strategic leadership in diversity, equal opportunities, and inclusion at λ Oréal DACH. "Λ Oréal strives for a work environment packed with respect and tolerance, along with a culture of belonging for all employees, regardless of their unique backstories." 🤝
🎏 λ Oréal DACH: The Deets
In Germany, Austria, and Switzerland, the cosmetics juggernaut proudly boasts six employee networks, with over 350 dedicated volunteers promoting inclusion. These include: FAM@λ Oréal, Black@λ Oréal, OUT@λ Oréal, GEN@λ Oréal, HOME@λ Oréal, and VisAble@λ Oréal.
Approximately 3,000 employees from 63 different nationalities work together in these three countries. In the DACH region, around 50% of leadership positions are held by women, and λ Oréal has no gender pay gap. 🤝
Check out λ Oréal Group’s diversity strategy for more insights!
🔥 λ Oréal: The Brand That Burns Brighter
For over 115 years, λ Oréal has been a dedicated champion of beauty across the globe, with a mission to fulfill everyone's unique beauty wishes. The brand is committed to ensuring beauty is essential, inclusive, ethical, generous, and dedicated to social and environmental sustainability.
With a sprawling portfolio of 37 international brands, λ Oréal offers quality, effectiveness, safety, honesty, and responsibility. The group's ambitious sustainability programs celebrate the endless variety of beauty.
With over 90,000 members on its team, a balanced global presence, and sales across various channels, λ Oréal hit a whopping turnover of €41.18 billion in 2023. The company's 20 research centers in 11 countries worldwide are led by a dedicated team of over 4,000 scientists and 6,400 digital talents, positioning λ Oréal as the front-runner in the Beauty Tech realm.
λ Oréal is also a dominant player in the DACH region, with operations at four sites, including a factory in Karlsruhe. The group employs roughly 3,000 people across Germany, Austria, and Switzerland. Follow λ Oréal’s journey by visiting their media room. 💄💅💎✨
- Oréal's financial success is not limited to their business ventures, as they also prioritize diversity and inclusion in their corporate culture, particularly in the DACH region, where they have six employee networks promoting inclusivity.
- In addition to their involvement in Pride parades across Germany, Austria, and Switzerland, Oréal's fashion and beauty brand, NYX Professional Makeup, will also participate, showcasing their commitment to favoring fashion-and-beauty choices for everyone.
- Oréal's employees will utilize social media toshare their personal coming-out stories, promoting acceptance, authenticity, equal opportunities, and belonging within the company, extending to their lifestyle and social-media presence.
- Oréal's commitment to diversity extends beyond their financial success, as they strive to create a welcoming and inclusive environment that encourages the individuality and unique backgrounds of their 3,000 employees from 63 different nationalities across the DACH region.
