London-based clothing brand Pepe Jeans appoints Rakesh Jallipally as its CEO in India, with the aim of driving the company's expansion and growth in the Indian market.
Pepe Jeans London Appoints Rakesh Jallipally as CEO in India
Rakesh Jallipally, a seasoned fashion industry veteran with over 18 years of experience, has been appointed as the Chief Executive Officer of Pepe Jeans London in India, effective July 24, 2025.
Known for his ability to blend sharp business insight with operational excellence, Jallipally has had a significant impact on India’s fashion retail landscape throughout his career. Before joining Pepe Jeans, he held leadership roles at major companies, including Raymond Ltd., Arvind Fashions Ltd., and Reliance Retail, as well as a stint at Flipkart.
At Raymond Ltd., Jallipally managed extensive retail operations across South India, which laid the groundwork for his operational and strategic skills in both luxury and mass-market segments. He then spent nearly a decade at Arvind Fashions Limited, serving as CEO and COO, where he was instrumental in the turnaround and growth of lifestyle brands like USPA and Flying Machine.
At Reliance Retail, he was the Business Head of AZORTE, a premium specialty retail brand, which he conceptualized and scaled to achieve over ₹500 crore turnover in two years by innovating retail formats that combined technology and consumer experience.
Most recently, Jallipally was Vice President at Flipkart, where he accelerated innovation in fashion retail, launched and expanded “Spoyl,” a fashion platform targeting the Gen Z demographic, and led the men’s fashion segment.
Pepe Jeans London, a denim-led fashion brand that was born on London’s Portobello Road in 1973, remains devoted to its initial mantra and pledge to create the world's most exciting denim-led fashion. The brand's collections include women’s, men’s, and junior lines.
Jallipally’s appointment as CEO is expected to help Pepe Jeans London boost its retail presence, digital growth, and connect with fashion-conscious consumers across India. He aims to enhance Pepe Jeans’ presence, broaden market reach, and deepen connections with customers in India.
The diversity and mix of cultures that define London also define the Pepe Jeans personality. With Jallipally at the helm, the brand is poised to make a significant impact in India's fashion retail industry, leveraging his expertise in scaling businesses, launching innovative retail concepts, and driving sustainable growth.
Jallipally, who holds a Post Graduate Diploma in Management from IIM Lucknow, specializing in Marketing and Strategy, is excited about his new role and looks forward to contributing to Pepe Jeans London’s continued success in India.
- Rakesh Jallipally's extensive business experience and exceptional track record in turning around lifestyle brands such as USPA and Flying Machine at Arvind Fashions Limited, his ability to innovate retail formats and reach over ₹500 crore turnover at Reliance Retail, and his acceleration of fashion retail innovation at Flipkart suggest that he will significantly contribute to Pepe Jeans London's retail presence, digital growth, and fashion-conscious consumer connection in India.
- With Jallipally's new role as CEO, Pepe Jeans London, a denim-led fashion brand that reflects the diversity and cultural mix of its birthplace, London, is poised to make a significant impact in India's fashion retail industry, leveraging Jallipally's expertise in scaling businesses and launching innovative retail concepts.
- Jallipally's appointment as CEO of Pepe Jeans London marks an exciting chapter in his career, as he combines his marketing, strategic, and operational skills to enhance the brand's presence, broaden market reach, and deepen connections with customers in India, while staying true to Pepe Jeans' initial mantra and commitment to creating the world's most exciting denim-led fashion.
