lists of victorious advertising agencies honored by Adweek in 2022 as Agency of the Year recipients
Adweek invests in enhancing its Agency of the Year awards program, catering to a more expansive range of agencies. The magazine has introduced new awards and modified existing categories, aiming to recognize agencies irrespective of their size or specialty.
Previously, Adweek recognized four agencies in global, U.S., international, and breakthrough categories. To foster an inclusive platform for various agency profiles, Adweek added three additional awards. These new accolades emphasize small agencies with under 100 employees, midsize agencies of 101-250 employees, and multicultural agencies. To ensure novelty, the breakthrough agencies requirements now demand that they were founded within the past five years.
The move towards inclusivity does not halt at the agency awards. Adweek has also introduced the Team Visionary Awards, honoring collective achievements instead of solely individual excellence. This award is accessible to various agency categories, boosting the chances for specialized shops to garner recognition. Furthermore, Adweek's broader awards calendar boasts multiple categories with varying deadlines, providing ample opportunities for various agencies and teams to shine in their respective niches.
The inclusivity expansion at Adweek extends to their Team Visionary Awards, which honor collective achievements across different agency categories. Additionally, the magazine's finance strategy includes modifying the criteria for the breakthrough agencies, open to those establishment within the last five years, catering to a broader range of businesses and lifestyle domains within the advertising industry.
