Launch of Chhoti SIP by Shriram AMC - Bringing Mutual Funds to the doorstep of every Indian home
Shriram AMC Launches Affordable Mutual Fund Investment Plan, Shriram Chhoti SIP
Shriram Asset Management Company (Shriram AMC) has taken a significant step towards financial inclusion by introducing the Shriram Chhoti SIP. This innovative Systematic Investment Plan (SIP) allows individuals to start investing with as little as Rs 250 per month, making mutual fund investments more accessible for those with tight budgets or new to investing[1].
The goal of the Shriram Chhoti SIP is to attract small investors, particularly those who find higher minimum investment amounts prohibitive. By offering a lower-cost entry into mutual funds, it promotes financial inclusion and encourages more people to participate in systematic investing[1][2]. This product is designed to appeal especially to first-time investors or low-income individuals who want to start investing regularly with an affordable amount.
The Shriram Chhoti SIP will be available exclusively under the Shriram Multi Asset Allocation Fund starting August 11, 2025[3]. It will be open to all investors under the Growth option of the scheme, with investments accepted through NACH/UPI autopay and a minimum of 60-instalment commitment[4]. For new investors, the costs for up to three Asset Management Companies (AMCs) are subsidised at an industry level for Chhoti SIP[5].
The Shriram Chhoti SIP reinforces the focus on true inclusion in the mutual fund investment market and aligns with the vision of making mutual fund investing more inclusive and accessible[6]. It is designed to encourage first-time investors from underserved segments[7]. The mantra for Chhoti SIP is "Chhoti SIP, Badi Soch" which translates to "Small SIP, Big Idea".
Registration for Chhoti SIP requires only a mobile number[8]. It will be available in both Systematic Transfer Plan on Account (SOA) and Demat mode[9]. Shriram AMC's extensive network provides a strong advantage in reaching investors in Tier 2, 3, and 4 locations[10].
SEBI's introduction of the Chhoti SIP framework is seen as a step towards making mutual fund investing more inclusive and accessible[6]. The Shriram Chhoti SIP reinforces Shriram AMC's commitment to inclusive investing and long-term financial planning[11]. With this launch, Shriram AMC aims to bridge the gap between the large population of India and the number of mutual fund investors.
As of June 2025, there were approximately 5.53 crore unique mutual fund investors in India, according to AMFI[12]. The Shriram Chhoti SIP is expected to contribute to this growing number by making mutual fund investing more accessible to a broader audience.
References: 1. Shriram AMC launches Chhoti SIP, a low-ticket size SIP 2. Shriram AMC launches Chhoti SIP for small investors 3. Shriram AMC launches Chhoti SIP: All you need to know 4. Shriram AMC launches Chhoti SIP: Key details 5. Shriram AMC subsidises costs for new investors in Chhoti SIP 6. SEBI's Chhoti SIP framework aims to make mutual fund investing more accessible 7. Shriram AMC's Chhoti SIP targets first-time investors from underserved segments 8. Shriram Chhoti SIP registration process is simple 9. Shriram Chhoti SIP available in SOA and Demat mode 10. Shriram AMC's strong network to extend Chhoti SIP to Tier 2, 3, and 4 locations 11. Shriram AMC's Chhoti SIP reinforces commitment to inclusive investing and long-term financial planning 12. AMFI reports 5.53 crore unique mutual fund investors in India as of June 2025
- Visit ffnews.com to learn more about the Shriram Chhoti SIP, a low-cost mutual fund investing plan launched by Shriram Asset Management Company (Shriram AMC) to promote financial inclusion, particularly for small investors who may find higher minimum investment amounts in finance prohibitive.
- To start investing in the Shriram Chhoti SIP, individuals can invest as little as Rs 250 per month, making it an ideal option for personal-finance beginners or those with limited budgets, and accessible through NACH/UPI autopay with a minimum of 60-instalment commitment.
