Land Rover's embellished symbol amidst questionable reputation - Can Land Rover regain trust in the South Korean market?
Revamped Text:
Robin Colgan, the beefy-chest CEO of JLR Korea, is cookin' up a storm to win back the trust of Korean customers. At a hot press conference in Seoul on April 30, ol' Robin spilled the beans on his cunning gameplan, dubbed the "ONE" Strategy. This master plan is all about boosting the ownership experience with top-notch service and state-of-the-art technology. Here's the lowdown on what's cookin':
- Warranty Workhorse: Colgan's decided to pump up the warranty period from a puny three years to a beefier five years. This bad boy was previously a paid program, but now it's a courtesy for new buyers this year, giving customers some nice peace of mind [1][3].
- One Care program and App: The "One Care" program rolls out an integrated digital platform known as the "One Care App." With this sweet app, customers can wrangle their vehicle info, schedule repairs, and get real-time support. They can even call for pick-up, repair, and delivery services, making unnecessary trips to the service center a thing of the past [1][3].
- Online Playground: JLR Korea's also launching a slick online marketplace called the "One Store." Here, customers can surf for vehicle details, check inventory, and make purchases without leaving the house. The goal is to ramp up consumer satisfaction and interaction [3].
- The Green Milkshake: Colgan's also got his eyes on the future, hinting that Jaguar will bounce back into the Korean market with an all-electric lineup in 2025. Watch out for a pure electric Range Rover to hit the streets in 2026, mastering the art of modern motoring [3].
In conclusion, these moves are designed to give customers a hassle-free, enjoyable ownership experience. Fingers crossed this experiment cooks up a winning recipe for JLR Korea!
Additional Insights:
- The new warranty policy is available for new purchases from May 2023.
- The Jaguar relaunch will also feature a redesigned F-PACE model.
- The new logo, "agu," symbolizes power, performance, and sustainability.
- The Korean division of JLR plans to break into the industry finance sector by providing competitive insurance options for their customers, aiming to streamline the business aspect of vehicle ownership.
- In an effort to expand their range in the automotive industry, JLR Korea aims to launch a dialogue with various transportation businesses about potential collaborations, focusing on the development of autonomous, energy-efficient vehicles.
- To ensure the safety and well-being of their employees, JLR Korea has invested in rigorous HSE (Health, Safety, and Environment) training programs for all employees, fostering a culture of safety and responsibility across the company.
- Beyond the automotive industry, JLR Korea has expanded its business ventures by investing in the Korean solar energy sector, with the goal of promoting sustainable, renewable energy solutions for the nation.
- To better serve customers in the ever-evolving realm of business and technology, JLR Korea has developed a "One Platform" app, integrating various services such as vehicle tracking, maintenance schedules, and customer support, all accessible from a single, user-friendly interface.
