Japanese auto manufacturer, once revered, resurfaces five years later, embarks on thrilling UK revival
Mitsubishi's Potential Comeback: A New Chapter for Loved British Cars?
Listen up, motoring enthusiasts! Get ready to warm up those engine noises because it seems like our favourite Japanese manufacturer, Mitsubishi, might be making a stunning return to the UK market. Speculations are brewing, thanks to a chat with Frank Krol, the CEO of Mitsubishi Motors Europe.
You remember Mitsubishi, right? The car-making legend that wowed Britons with vehicles like the Colt, L200, Lancer Evos, Shogun 4X4s, and the Outlander Plug-in Hybrid SUV? Well, they exited the UK scene in 2020 but might be back soon, and the rumor mill can't stop turned on high.
After calling it quits in Europe back in 2020, half a decade ago, as part of a major cost-cutting initiative, Mitsubishi's focusing on returning to Europe and, possibly, the UK. The UK market's potential and size is just too massive to ignore, explains Krol, who recently chatted with Autocar.
The expected return won’t be solely based on rebadged versions of existing models. Krol said it's essential to have the "right product lineup" for a comeback, potentially implying the introduction of competitive new offerings. Could that mean the Outlander PHEV, which ruled UK hybrid sales for years, and the favourite among company car drivers thanks to its tax-saving benefits? Only time will tell.
Once upon a time, Mitsubishi made its first appearance in Britain in 1974, and it quickly became a well-loved, well-known marque, remembered for hits like the Colt supermini, the L200 pick-up, the formidable Lancer Evos, the admired Shogun 4X4s, and the hugely successful Outlander Plug-in Hybrid. But that was then, and nowadays, the cake's about to get a whole lot more interesting.
So here's the situation. Mitsubishi's European boss has dropped tantalizing hints about a return to the UK, but nobody can say for certain when or how it will unfold. Keep your eyes peeled, folks, as this potential comeback could be the talk of the town soon.
Enrichment Insights:- In the past decade, Mitsubishi experienced strategic missteps, such as the discontinuation of popular models and plant closures, which led to an exit from various global markets[1][2].- A successful re-entry into the UK market would require Mitsubishi to offer more than just rebadged Renault products to regain consumer trust and market share[2].- The return to the UK market is not yet guaranteed and requires careful planning and product strategy[1][2].
- The insurance industry and finance world will be closely watching Mitsubishi Motors' potential comeback to the UK market, as their return could significantly impact the automotive business and car sales.
- The transportation sector might see changes with Mitsubishi's return, considering the UK's heavy reliance on various car models they previously produced, such as the L200 pick-up and the Outlander Plug-in Hybrid.
- For lifestyle enthusiasts, Mitsubishi's potential re-entry could mean the revival of some beloved vehicles, like the iconic Lancer Evos and Shogun 4X4s.
- The business community is buzzing with excitement over the prospect of Mitsubishi's comeback, speculating on the impact this Japanese manufacturer could have on the UK auto market and the economy overall as they re-establish their presence.
