Jaguar Land Rover CEO Adrian Mardell to resign from his position, ending his two-year tenure highlighted by the disputed makeover of the Jaguar brand.
Jaguar Land Rover (JLR) is embarking on a significant transformation, aiming to become a fully electric premium car brand by the mid-2020s. This transition involves a £18 billion investment through 2028, with £3.8 billion already spent on electrification infrastructure and production line adaptations.
The first major launch of this transformation is the electric Range Rover, scheduled to be manufactured at the Solihull plant in the UK, a long-established Range Rover production site. The first customers will receive their vehicles starting in 2026. The Jaguar Type 00 GT, a high-performance electric model with 1,000 horsepower, is expected to follow but has experienced some schedule delays.
JLR is implementing two key EV platforms: the Electrified Modular Architecture (EMA) and Modular Longitudinal Architecture (MLA) to underpin these models. The re-imagination of Jaguar as an all-electric luxury marque was initially aimed for 2025 but is effectively unfolding now, with launches delayed into 2026.
Corporate changes include Jaguar Land Rover’s CEO Adrian Mardell announcing his retirement during this transformation period, indicating potential management shifts as the company executes its EV strategy.
In May 2025, JLR announced it would be making 500 UK jobs redundant. Despite this, the company posted its strongest pre-tax profit result in a decade for the year ending 31 March 2025. Record wholesale volumes of Defender 4X4s contributed to this success, selling 115,404 units over the 12-month period.
The reduced US import tariff on JLR's exported cars, from 25% to 10%, came into effect on 30 June 2025. The EU has also negotiated better terms with JLR, meaning European-made motors will be hit with a reduced 15% tariff. These trade deals provide greater stability for the company as Adrian Mardell steps down, effective from 31 December 2025.
[1] https://www.autocar.co.uk/car-news/new-cars/jaguar-land-rover-to-spend-18bn-on-electrification-by-2028 [2] https://www.autocar.co.uk/car-news/new-cars/electric-range-rover-will-be-built-in-solihull-for-2026-launch [3] https://www.autocar.co.uk/car-news/new-cars/jaguar-type-00-electric-supercar-delayed-until-2026 [4] https://www.autocar.co.uk/car-news/new-cars/jaguar-land-rover-to-go-all-electric-by-2030 [5] https://www.autocar.co.uk/car-news/industry/jaguar-land-rover-ceo-adrian-mardell-to-step-down-after-two-years
- Jaguar Land Rover (JLR) is allocating £18 billion for its electric transformation, with a significant portion already invested in electrification infrastructure and production line adaptations, signifying an elevated role of finance in the automotive and transportation industries.
- As the first major launch of this transformation, JLR is manufacturing the electric Range Rover at the Solihull plant, showcasing the integration of technology in the leadership of the automotive industry.
- Despite announcing the redundancy of 500 UK jobs and the delay of the high-performance electric Jaguar Type 00 GT, JLR posted its strongest pre-tax profit result in a decade, indicating the resilience of its business amidst change.
- With the reduced US import tariff on JLR's exported cars and improved EU terms for European-made motors, the company is experiencing greater stability in trade relations, which could potentially foster growth within the insurance and business sectors.
