Investment Secured by G2 for Growth and Enhancement in Esports
Freshening Up the Game: G2's Series B Takeoff
G2, a heavyweight in the entertainment and esports realms, has clinched its Series B funding round. The investment juggernaut, WISE Ventures, led the charge. With WISE Ventures now officially on board, they've joined the ranks of G2's esteemed ownership group. Other notable backers include entrepreneur Gary Vaynerchuk, The Tornante Company (once helmed by the former CEO of Paramount Pictures and The Walt Disney Company), and G2's in-house crew.
This fresh windfall will supercharge G2's foray into new gaming titles, magnify its global footprint, and amp up direct-to-fan offerings. Moreover, the funds will fortify G2's involvement in the Call of Duty League (CDL). G2 has snagged control of the Minnesota Rokkr CDL slot, a slot previously owned by Version1.
Steadfast on Success
G2 boasts over 100 major tournament victories across several esports titles, such as League of Legends, Counter-Strike 2, VALORANT, and Rainbow Six Siege. This Series B investment will strengthen G2's position as a top-tier esports brand.
G2's CEO, Alban Dechelotte, echoed the company's triumphant growth, stating, "This flourishing investment round and our new investors underline G2's muscle and worth as an organization. As we celebrate our tenth anniversary and look back over the last decade, we've not only constructed a globally successful brand with winning teams but also an economically sound business that has been in the black for several years. We're enthusiastic about maintaining our legacy and transforming into a next-gen sports organization."
The funds will also finance marketing campaigns, fresh content initiatives, and fan-centric app upgrades. G2 aims to tighten bonds with its international partners, including Red Bull, Oakley, Ralph Lauren, and Mastercard, captivating its fan base tipping the scales at over 30 million.
Jens Hilgers, Al Tylis, and Bluepool, existing investors, increased their stakes in the round, alongside WISE Ventures. G2's powerful ownership group still counts the Tampa Bay Lightning, LAFC, and McLaren Racing among its sports investors.
Konrad von Moltke, Principal of WISE Ventures, extolled G2's leadership team, saying, "Since encountering the G2 management team in early 2023, we have continued to be dazzled by their strategic vision, work ethic, operational prowess, and communication. We're thrilled to be partnering with G2 during their next growth spurt."
Jonathan Wilf, Guardian of Version1, concurred, "G2 and Version1 share a harmonious synergy. Our esports-focused mission is evident in our partnership with G2 and our participation in this funding round. We eagerly wait to add more championships to G2's global fanbase."
In 2025, G2's 10th anniversary, enthusiasts can anticipate exclusive events, collaborative merch drops, and special content launches. With a decade of success under their belt, G2 is ready to write the next chapter in esports history.
G2's CEO, Alban Dechelotte, emphasized that the fresh funding from investors like WISE Ventures will not only strengthen G2's position as a top-tier esports brand but also help diversify its business operations to venture into other realms such as finance and entertainment.
With an aim to broaden its fan engagement, G2 plans to leverage this investment to develop new marketing campaigns, content initiatives, and fan-centric app upgrades, transcending its presence from just sports into the realm of entertainment and financial ventures.
