India's Fraganote secures $1 million funding, founder asserts the need for an iconic local perfume company to emerge
Fraganote Fragrances, an Indian perfumery brand, has raised $1 million in a pre-Series A funding round, led by Rukam Capital. The funding will support the brand's growth and expansion plans in the Indian and global stock markets.
The company aims to change how consumers in India approach fragrance. Fraganote's goals include strengthening its supply chain, fulfillment capabilities, and enabling pan-India distribution. The brand will focus on expanding its fragrance portfolio and introducing new scent-forward formats.
India's perfume market is experiencing strong growth, with the market projected to reach $873.3 million by FY2032, growing at a CAGR of 15.23% between FY2025 and FY2032. This growth trajectory presents an opportunity for Fraganote to lead a premium fragrance revolution.
Garima Kakkar, the founder of Fraganote, believes India needs its own iconic perfume house, catering to a new generation of consumers. She says, "We are building a luxury fragrance brand that is both born in India and designed for global appeal."
Rukam Capital finds Fraganote's brand voice and understanding of India's evolving scent culture compelling. Archana Jahagirdar, Founder and Managing Partner of Rukam Capital, views Fraganote as creatively distinct and operationally disciplined.
To enhance consumer engagement, Fraganote will form strategic partnerships and host pop-up activations. The brand will also launch offline retail pilots and immersive brand experiences. Fraganote will invest in integrated omnichannel touchpoints to create a seamless shopping experience for its customers.
Saama Capital, an investment company, also participated in the funding round. The company's investment in Fraganote underscores its belief in the brand's potential to become a leading player in India's perfume market.
Fraganote's plans for the future include using the raised capital to strengthen its supply chain and fulfillment capabilities. The brand also aims to engage consumers through strategic partnerships, pop-up activations, and immersive brand experiences.
With its unique approach to fragrance and a strong growth outlook for the Indian perfume market, Fraganote is poised to make a significant impact in the industry. The brand is set to challenge the status quo and redefine the way consumers experience fragrance in India.
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