HighRez has been acquired by Bubble Agency, broadening the latter's competency and footprint in the real-world security and media technology industries.
Bubble Agency, a global PR, marketing, and events company, has made a strategic move by acquiring HighRez, a marketing communications agency specializing in physical security and media technology. This acquisition marks a significant step in Bubble Agency's growth strategy, adding new expertise in the physical security sector.
The HighRez team, led by industry veterans Veronique Froment and Doug Hansel, will now have the backing of a larger, more powerful team from Bubble Agency. The addition of HighRez to Bubble Agency's client roster includes notable names such as Globecast, Matrox, Pixellot, Ross Video, Yamaha, Genetec, i-PRO, and IMAX, among others.
The acquisition aims to provide clients with more resources and a more robust, global service offering, giving them greater reach and enhanced support in both the Americas and Europe. Clients will continue to receive the high-touch, senior-level support they have come to expect from HighRez, with the added benefit of expanded team resources.
The acquisition also signifies Bubble Agency's official first attendance at a major industry event, signaling an enhanced market presence and operational scale. The strategy appears focused on scaling their client service offerings, increasing their footprint in the digital marketing ecosystem, and demonstrating their capabilities at high-profile industry gatherings.
While the sources do not deeply detail the full growth strategy or precise new services from the acquisition, the emphasis on attending major trade shows and being featured in industry promotions suggests a strategic push for brand visibility, client acquisition, and integration of complementary service lines under the Bubble Agency umbrella following the acquisition of HighRez.
The addition of physical security complements Bubble Agency's sector expertise in media, AV, and sports technology. With this acquisition, Bubble Agency is poised to offer expanded capabilities, although exact service details were not specified in the search results.
In the wake of the acquisition, Veronique Froment, the founder of HighRez, is now the Vice President of Strategic Accounts at Bubble Agency. The acquisition is expected to offer more services and support to clients, while entering a new market to support Bubble's growth ambitions. The acquisition will expand the team available to clients, providing them with a broader and more sophisticated range of digital marketing and technology services.
[1] Source: Various industry news outlets and press releases.
- The acquisition of HighRez by Bubble Agency, led by industry veterans Veronique Froment and Doug Hansel, will provide clients with access to a larger team with enhanced resources, serving both the Americas and Europe.
- The strategic move is aimed at expanding Bubble Agency's client roster to include companies such as Globecast, Matrox, Pixellot, Ross Video, Yamaha, Genetec, i-PRO, and IMAX, among others.
- As a result of the acquisition, Bubble Agency will enhance its market presence, scale up its client service offerings, and integrate complementary service lines in media, AV, sports technology, and physical security.
- Veronique Froment, the founder of HighRez, now holds the position of Vice President of Strategic Accounts at Bubble Agency, indicating a more strategic focus on service expansion and client acquisition.
