Beauty brand owned by Hailey Bieber obtains a lucrative billion-dollar partnership deal. - High-Value Agreement Secured by Hailey Bieber Through Her Cosmetics Company Reaches One Billion Dollars
Billion-Dollar Purchase: Hailey Bieber's Skincare Brand, Rhode, Acquired by e.l.f. Beauty
Hailey Bieber's skincare brand, Rhode, has been sold to e.l.f. Beauty in a strategic partnership worth a staggering $1 billion. According to The Hollywood Reporter, the deal was announced on Wednesday.
This remarkable move propels Bieber, wife of pop sensation Justin Bieber, into an elite tier. Rhode, founded in 2022, recorded $212 million in sales last year, a remarkable feat for a young brand. Upon the announcement, Bieber expressed her excitement, saying, "We can't wait to bring Rhode to more faces, places, and spaces."
Rhode's inception was born from Bieber's vision to create essential skincare and hybrid makeup for everyday use. Alongside co-founders Michael D. Ratner and Lauren Ratner, she built a brand recognized for its minimalist aesthetic and emphasis on natural beauty.
e.l.f. Beauty views the acquisition as a shrewd move, as Bieber's rapidly expanding beauty brand seamlessly fits into their portfolio, which comprises e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, and other successful lines. The collaboration is anticipated to launch Rhode's products at Sephora later this year.
Hailey Bieber's role does not end with the sale. She will continue with the company as Chief Creative Officer and Head of Innovation. Expressing her enthusiasm, she said, "Three years into this journey, our partnership with e.l.f. Beauty marks an incredible opportunity to expand our mission."
On Instagram, Bieber shared her sentiments, expressing her readiness to take on a larger role within Rhode. Her husband, Justin Bieber, also expressed support for her venture through a corresponding post on his Instagram account.
The success of Rhode reflects a broader trend: celebrities are increasingly using their influence and reach to create lucrative business models. Platforms like Instagram and TikTok provide them with an opportunity to engage directly with fans and promote their products. For instance, Kim Kardashian's underwear brand Skims is now valued at $4 billion.
With this deal, Rhode is set to join the ranks of the most valuable celebrity-owned companies. The closing is expected in the early fiscal year 2026. For Hailey Bieber, the sale signifies the preliminary pinnacle of an impressive career - from model to billionaire.
- I'm not gonna let this opportunity go; Rhode's products will be available at Sephora later this year.
- This acquisition is not just a business venture, but also a step into the world of finance that has the potential to shape my lifestyle.
- In the realm of fashion-and-beauty and pop-culture, Hailey Bieber's Rhode skincare brand is joining the ranks of the most valuable celebrity-owned companies.
- This $1 billion deal is not only about money, but also about expanding the mission of Rhode and taking an active role in the entertainment industry.
