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Guess Faces European Challenges Despite Global Success

Guess's European performance is a mixed bag. Despite challenges in France and Italy, the brand is looking to overcome these hurdles in the coming year.

This image is clicked in a room, where it looks like Store. There are so many bottles in this image...
This image is clicked in a room, where it looks like Store. There are so many bottles in this image and cans. There is a Banner in the middle which is indicating Supra brand. Bottom right corner there is a logo LM.

Guess Faces European Challenges Despite Global Success

Guess, the iconic American clothing brand, has had a mixed performance in Europe. While it excelled in countries like Germany, Russia, the Netherlands, and Spain, it faced challenges in France and Italy. The company's vice president and CEO, Paul Marciano, has identified Europe as the biggest challenge for the next twelve months.

Guess's U.S. group reported a 0.6% increase in its net result for the first nine months of the year. However, the third quarter saw a 4% cut in profit due to Europe's weakness. Despite these setbacks, the company achieved a 0.6% increase in net revenue and a 10.5% rise in sales to $1.910 billion in the first nine months of the year. Europe remains the company's biggest challenge moving forward.

Guess, despite its global success, is facing significant challenges in Europe. The company's U.S. group has felt the impact of Europe's weakness, with a profit cut in the third quarter. Nevertheless, Guess has shown resilience with an increase in net revenue and sales. The coming year will be crucial as Europe remains the company's biggest challenge.

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