Global Media Purchaser Designated by D&AD to Fuel Expansion Goals
Indie marketing agency Space & Time has snagged the global media account for creative advertising and design organization D&AD, tackling their prestigious awards, high-octane events, and enlightening masterclasses. After an intense three-way brawl among agencies, Space & Time emerged victorious, ready to shake things up for D&AD.
Their mission? Crushing it across D&AD's expansive portfolio, including the D&AD Awards, D&AD Shift, D&AD New Blood, and masterclasses, all while expanding their global footprint.
Their strategic assault will encompass paid media, SEO, data analysis, with a primary objective of boosting recognition and increasing the adoption of D&AD's products.
Laura Kelly, D&AD's feisty Marketing Director, gleefully proclaimed that this partnership would propel their ambitions to "conquer the ever-evolving and expanding creative industries."
While the precise duties for Space & Time are shrouded in secrecy, past events for D&AD suggest they might involve managing media relations, orchestrating event promotions, and potentially crafting or broadcasting content tailored to the awards and masterclasses. These insights, though tantalizing, leave much unexplored in Space & Time's role as D&AD's global media partner. 🔥💪🎉
Space & Time's role in D&AD's portfolio will extend beyond media relations, incorporating finance and business strategies to boost recognition and increase the adoption of D&AD's products, aiming to dominate the creative industries financially. The collaboration between Space & Time and D&AD will also involve creating content for prestigious awards and enlightening masterclasses, aligning with D&AD's global business objectives.
