Global Fashion Empire's Financial Boost: €4.2 Million Obtained for Worldwide Growth (Saint Sass)
In a significant move for the fashion industry, Berlin-based startup Saint Sass has secured a €4.2 million (approximately $5 million) investment led by Infinitas Capital and German investor Daniel Bronk. This funding round marks a significant step forward for the company as it plans to accelerate its international growth, particularly in Europe and the US markets.
Founded by Vivien Wysocki and Larissa Schmid, Saint Sass has gained traction for its unique aesthetic and business model. The startup primarily offers fashion-forward legwear, lingerie, and bodysuits, with designs characterized by bold and distinctive patterns. Their products are known for their focus on quality and comfort, reflecting the brand's identity centered around confidence, self-expression, and celebrating femininity.
With this financial backing, Saint Sass is well-equipped to continue its innovative growth. The investment is expected to support product development, marketing, and scaling production to meet the rising demand of consumers. In addition to geographic growth, the company is expanding its product range beyond lingerie into sleepwear and swimwear, building toward a broader fashion and lifestyle collection.
The funding arrives at a pivotal moment as the fashion industry undergoes digital transformation and a shift towards sustainability. Saint Sass's production is primarily in Europe, with tights in Italy and socks in Portugal, reflecting their commitment to sustainability. The investment will potentially help Saint Sass make a lasting impact on the global fashion scene from Berlin.
The startup aims to empower women and allow them to express themselves through their clothing. They view the investment as a significant enabler to execute on their ambitious international and product diversification strategies, targeting $10 million in revenue for 2025. The investors highlight support for cross-border expansion, noting a distinct approach compared to other DACH-region investors by focusing on global markets and influencer-driven branding.
Saint Sass appeals to consumers seeking fresh perspectives on apparel, offering a range of products that cater to various tastes and styles. As they move forward with their expansion plans, Saint Sass is poised to make a significant mark in the global fashion industry, empowering women and promoting self-expression through their clothing.
[1] TechCrunch. (2022). Berlin-based lingerie brand Saint Sass raises €4.2M to expand in Europe and the US. [online] Available at: https://techcrunch.com/2022/03/22/berlin-based-lingerie-brand-saint-sass-raises-4-2m-to-expand-in-europe-and-the-us/
[2] FashionUnited. (2022). Berlin lingerie brand Saint Sass raises €4.2 million in funding to expand globally. [online] Available at: https://fashionunited.uk/news/business/berlin-lingerie-brand-saint-sass-raises-4-2-million-in-funding-to-expand-globally/202203223255
[3] WWD. (2022). Berlin Lingerie Brand Saint Sass Secures €4.2 Million in Funding. [online] Available at: https://wwd.com/business-news/financial/berlin-lingerie-brand-saint-sass-secures-4-2-million-in-funding-1235001163/
[4] European Startup News. (2022). Berlin-based lingerie brand Saint Sass raises €4.2 million to expand globally. [online] Available at: https://european-startup-news.com/2022/03/22/berlin-based-lingerie-brand-saint-sass-raises-4-2-million-to-expand-globally/
This financing, led by Infinitas Capital and Daniel Bronk, gives Saint Sass the means to scale their business and extend their product range beyond lingerie into sleepwear and swimwear, aiming for a $10 million revenue by 2025. As the fashion industry transforms digitally and focuses on sustainability, this investment will enable the Berlin-based startup to make a considerable impact on the global fashion scene and empower women through their versatile clothing lines.
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