Genesis Tops New List of Most-Viewed High-End Car TV Commercials
In the week of July 28 through August 3, 2025, two luxury auto brands, Genesis and Lexus, made a significant impact on television screens across the United States. According to iSpot rankings reported by WardsAuto, Genesis and Lexus commercials dominated the airwaves with their creative advertisements and strategic placements.
Genesis' "Freakier Friday" Commercial
The standout ad of the week for Genesis was their "Freakier Friday" commercial for the GV80, which tied in with the Freakier Friday movie. This commercial garnered an impressive 84.8 million national TV ad impressions, with a striking 61% coming from primetime airings. The most effective TV shows generating impressions were America’s Got Talent (9.8%), Celebrity Family Feud (9.3%), and Bachelor in Paradise (5.7%). Additionally, the ad prioritized MLB broadcasts as a source of impressions.
Lexus' Golden Opportunity Sales Event Ads
Lexus focused on popular shows to maximize their ad impressions. The two Lexus spots prioritized SportsCenter on ESPN and Family Guy on Fox, with Special Report with Bret Baier, The Big Bang Theory, and Celebrity Family Feud contributing smaller portions. The combined ads for the Golden Opportunity Sales Event had about 95.9 million national TV ad impressions, with strong engagement metrics in attention, likeability, and relevance.
Two specific Lexus commercials, "Lexus: Moodshift" and "Lexus: Dogs," also made a mark. "Lexus: Moodshift" had 47,761,303 TV impressions and an Interruption Rate of 1.62%, while "Lexus: Dogs" had 48,128,271 TV impressions and an Interruption Rate of 1.74%. The Attention Index, which compares the ad's interruption rate against its specific media placement, showed that "Lexus: Dogs" had an Attention Index of 90, and "Lexus: Moodshift" had an Attention Index of 93.
Comparing Impressions and Ad Spend
In terms of national TV ad spend, the estimated cost for "Lexus: Dogs" was $223,054, while "Lexus: Moodshift" had an estimated cost of $218,593. Audi's Q6 e-tron commercial had 56.6 million national TV ad impressions, but the estimated national TV ad spend for this commercial was not provided.
In conclusion, both Genesis and Lexus made a strong showing on television screens during the week of July 28 through August 3, 2025. Genesis reached viewers via popular primetime variety/game shows and sports, while Lexus focused on SportsCenter and popular entertainment shows like Family Guy to maximize ad impressions.
[1] Data provided by iSpot. [2] This data comes from iSpot rankings reported by WardsAuto for that week, showing that Genesis reached viewers via popular primetime variety/game shows and sports, while Lexus focused on SportsCenter and popular entertainment shows like Family Guy to maximize ad impressions.
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