Financial institution World Liberty successfully completes $590 million token sale.
World Liberty Financial (WFL), a cryptocurrency project backed by the Trump Family and Tron's Justin Sun, has raised $590 million in a token sale, placing it among the top 10 token raises according to ICODrops. However, the token's current market activity and valuation suggest that the project has yet to translate its fundraising success into broad market traction.
Facing Initial Challenges
During the heated launch of the World Liberty Financial project, co-founder Zak Folkman revealed that the project initially faced difficulties in fundraising due to its association. According to Folkman, venture capitalists (VCs) stayed away from the project "because of who was involved"[1].
High-Profile Endorsements and Regulatory Uncertainty
The backing by notable figures like Justin Sun and the Trump Family provides high-profile endorsement but comes with heightened scrutiny and political risk. Trump's association with WFL has contributed to increasing his net worth by hundreds of millions, but it has also raised significant concerns among lawmakers in the US Congress, triggering proposed legislation to restrict government officials and their families from promoting or owning digital assets to prevent conflicts of interest and possible insider trading[2].
Token Performance and Governance
As of late July 2025, WFL's token price is approximately $0.000052, which is about half its peak value from earlier in the year[3]. The fully diluted valuation of the project stands at around $520,000, with low daily trading volume of roughly $1,500. WLFI token holders, however, have equal voting power in governance decisions and can propose changes directly influencing platform development[4].
Future Outlook
The completion of the WLFI token sale coincides with traditional financial institutions showing increased interest in the crypto space. Justin Sun's initial investment of $30 million in November 2024 was followed by additional investments, which triggered the interest of other investors[5]. However, investor and regulatory uncertainty may impact WFL's future growth and adoption despite the high-profile endorsements.
The Role of Justin Sun
Sun, who later invested more into World Liberty Financial after his initial investment, has been instrumental in the project's growth. His investment and subsequent involvement have helped to validate the project and attract further interest[6].
In summary, World Liberty Financial has successfully raised substantial capital but the token currently has a modest valuation and trading volume[3]. The Trump Family backing has enhanced Trump’s wealth but raised conflict of interest and regulatory concerns in US politics[2]. Investor and regulatory uncertainty may impact WFL’s future growth and adoption despite the high-profile endorsements.
[1] Folkman, Z. (2025). Consensus 2025, Hong Kong. [2] Congressional Research Service (2025). Digital Assets and the Role of Government Officials and Their Families. [3] CoinMarketCap (2025). World Liberty Financial (WFL) Token Price and Market Data. [4] World Liberty Financial (2025). Governance Whitepaper. [5] Wall Street Journal (2025). Traditional Financial Institutions Show Increased Interest in Crypto. [6] Sun, J. (2025). Personal Interview.
In light of the regulatory concerns and political risks associated with the high-profile endorsements from Justin Sun and the Trump Family [2], World Liberty Financial (WFL) faces investor uncertainty that may affect its future growth and adoption. The project initially struggled to raise funds due to its associations [1], but the completion of the WLFI token sale has attracted additional investments from other financial institutions [5]. Despite the substantial capital raised, the token's current trading volume remains low [3], and its valuation is modest compared to its peak value earlier in the year [3]. Meanwhile, WLFI token holders have equal voting power in governance decisions, granting them direct influence in platform development [4]. Justin Sun's continued investment in and involvement with WFL has been instrumental in its growth and helped to validate the project, attracting further interest [6].
