Expanding Sales Methods for a Blossoming Company in North America
A global brand, active in multiple consumer goods industries, has embarked on an exciting journey to establish a strong presence in the competitive U.S. market. Facing challenges in defining its go-to-market strategy, optimising marketing investments, and securing retail partnerships, the company engaged Clarkston Consulting to build a structured, data-driven approach for scalable growth.
The result was a comprehensive retail growth strategy that leveraged detailed consumer segmentation, optimised marketing investments, and integrated omnichannel tactics. This approach prioritised using data insights to shape product positioning, pricing, distribution, and promotional strategies, combined with a clear execution roadmap for seamless implementation.
Tailoring Offerings and Marketing
Clarkston Consulting helped the global brand define target consumer segments based on data analysis. This allowed the company to tailor its offerings and marketing efforts to better resonate with its intended audience.
Balancing Digital and In-Store Activations
The strategy also refined channel strategies to balance direct-to-consumer (DTC) digital marketing and in-store experiential activations. This approach aimed to maximise engagement across both online and physical retail spaces.
Compelling Marketing Assets and Structured Sales Approach
The team at Clarkston Consulting developed compelling marketing assets and a structured sales approach aligned with consumer behaviours and preferences. This ensured that the brand's messaging would be both relevant and engaging to its target audience.
A 12-Week Activation Roadmap
To guide the execution through critical milestones, Clarkston introduced a 12-week activation roadmap. This roadmap ensured structured progress and enabled scalability as the brand continued to grow in the U.S. market.
Maximising Customer Engagement and Conversions
A marketing framework was introduced to maximise customer engagement and conversions via social media, paid search, and in-store promotions. This framework aimed to drive direct consumer engagement digitally, paired with experiential in-store activations to foster retailer partnerships and maximise overall brand presence.
In summary, the strategy development involved combining data analytics and market intelligence to drive direct consumer engagement digitally, paired with experiential in-store activations to foster retailer partnerships and maximise overall brand presence in the competitive U.S. retail landscape.
The execution of this strategy positions the client to establish a strong market presence in the competitive North American landscape. The strategy aims to foster consumer engagement and build sustainable growth in the U.S. market, while also empowering the client to optimise investments across digital and in-store channels.
For more details about Clarkston's work on the client's retail growth strategy, you can download the case study here.
- Clarkston Consulting tailored the global brand's offerings and marketing efforts by identifying target consumer segments based on data analysis to better resonate with their audience.
- The comprehensive retail growth strategy refined channel strategies to balance direct-to-consumer (DTC) digital marketing and in-store experiential activations, aiming to maximise engagement across both online and physical retail spaces.
- Clarkston Consulting developed compelling marketing assets and a structured sales approach that were aligned with consumer behaviours and preferences to ensure the brand's messaging would be relevant and engaging.
- As a guide for execution through critical milestones, Clarkston introduced a 12-week activation roadmap to ensure structured progress and scalability in the competitive U.S. retail market. The strategy maximised customer engagement and conversions digitally through social media, paid search, and in-store promotions while fostering retailer partnerships.
