Expanding Business Plan for a New Retail Venture in North America
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A global brand and manufacturer, active in multiple consumer goods industries, sought to accelerate its expansion into the U.S. market. The company faced challenges in defining its go-to-market strategy, optimising marketing investments, and securing retail partnerships.
To overcome these issues, the company engaged Clarkston, a leading consultancy firm, to build a structured, data-driven approach for a go-to-market strategy. This strategy aimed to achieve scalable growth in the competitive North American landscape.
Clarkston introduced a marketing framework to maximise engagement and conversions across social media and paid search. A significant emphasis was placed on developing two high-impact omnichannel tactics: a digital marketing strategy to strengthen direct-to-consumer (DTC) efforts and an experiential marketing plan to drive in-store activations and foster retailer relationships.
The 12-week roadmap guided the client through critical milestones, including defining target consumer segments, refining channel strategies, developing marketing assets, and implementing a structured sales approach. This strategy empowered the client's team to execute with confidence, optimising investments across digital and in-store channels.
Analysing purchasing patterns and customer preferences allows tailored marketing campaigns that resonate both online and in-store, boosting satisfaction and loyalty. Predictive analytics help forecast demand, reducing stockouts and excess inventory, which supports consistent product availability across channels. Real-time data ensures pricing and promotions respond swiftly to market changes, enhancing responsiveness and driving revenue growth.
A coordinated omnichannel strategy, combining digital marketing for direct-to-consumer engagement with experiential in-store activations, fosters stronger retailer relationships and consistent consumer messaging across touchpoints. Retail media networks leverage data from digital signage and customer interactions to deliver contextually relevant ads that increase engagement and conversion rates in physical stores, further connecting digital insights with in-store presence.
Overall, data-driven insights empower decision-makers to execute evidence-based strategies, streamline operations, and personalise customer experiences, helping global brands establish a scalable, competitive footprint in new and existing markets.
Clarkston and the client collaborated to develop a strategic activation roadmap, prioritising nearly 50 actionable recommendations across product positioning, pricing, distribution, and promotional strategies. The go-to-market strategy provided the client with a clear, actionable roadmap to successfully penetrate the U.S. market. As a result, the client is now well-positioned to establish a strong market presence in the competitive North American landscape.
Interested parties can learn more about Clarkston's Retail Growth Strategy case study by contacting them. This case study highlights Clarkston's Strategic Advisory Consulting Services and their commitment to helping businesses achieve sustainable growth in the U.S. market.
- Recognizing the need for a structured approach to expand into the U.S. market, the company sought consulting from Clarkston, a leading firm in the industry, to build an innovation in go-to-market strategy aimed at scalable growth.
- The go-to-market strategy, enabled by Clarkston's expertise, not only focused on maximizing engagement and conversions but also implemented a financing strategy to optimize marketing investments.
- As part of the strategy, Clarkston developed two high-impact omnichannel tactics: a digital marketing strategy for direct-to-consumer (DTC) efforts and an experiential marketing plan to foster retailer relationships, both essential for retail business expansion.
- This business collaboration between the company and Clarkston led to the creation of a strategic activation roadmap, employing nearly 50 actionable recommendations across various retail strategies, ensuring financial success and a strong market presence in the competitive North American landscape.
