Erdinger Bolsters Brand Team with New PR Manager
Erdinger Weißbräu has bolstered its brand team with a new PR manager role. Konstantin Daum, a 30-year-old with a background in sports science and experience at Beta Film GmbH, took on the position on September 1, 2023.
Daum's appointment comes as part of marketing director Philipp Herold's strategy to fortify the Erdinger brand, particularly in global markets. The new PR manager will oversee communications for the entire brewery, including Erdinger Weißbier, Erdinger Alkoholfrei, and the Erdinger Active Team.
Daum will work closely with the Munich-based communication agency Kiecom. His role involves coordinating both internal and external PR topics, as well as developing the brewery's overall communication strategy. Before joining Erdinger, Daum studied sports science at TU Munich and gained experience at Innovationsmanufaktur GmbH and the Süddeutsche Zeitung's editorial team in Erding.
Konstantin Daum's appointment as PR manager at Erdinger Weißbräu signals the brewery's commitment to strengthening its brand and communications. With his diverse background and experience, Daum is well-positioned to inspire more people about Erdinger's beer specialties and expand its reach in global markets.
