Entrepreneurs account for 80% of short-term deposit openings at VTB.
07:53, 19 June | Alexandra Marunina
Erid: 2W5zFG6be8x
Small and medium-sized businesses are favoring short-term deposits at VTB Group in 2025, setting a record for transactions and a 23% increase in funds on deposits and non-withdrawal balances (NWBs). Over 80% of these deposits are for less than a week. The trend is driven by entrepreneurs' desire to maintain liquidity while capitalizing on attractive interest rates, as stated by Denis Bortnikov, VTB's Deputy President and Management Board Chairman at the St. Petersburg International Economic Forum (SPIEF) 2025.
Juicing Cash Flow
In 2025, SMEs are choosing short-term deposits as a strategic move to manage cash flow amidst dynamic market conditions. This preference is influenced by several factors, including economic uncertainty, liquidity needs, and the demand for flexible financial products.
Economic uncertainties, tighter credit markets, and cautious bank lending have pushed SMEs to rely more on short-term deposits, offering access to interest while preserving funds for operational needs and investments. Additionally, the flexibility of short-term deposits allows quick access to funds—crucial for managing cash flow and adapting to changing market conditions.
Captivating Conditions
VTB Group is attracting SMEs with competitive interest rates on short-term deposits, making it an appealing investment opportunity. The bank offers a variety of deposit options to cater to the diverse needs of SMEs in navigating current market challenges.
Moreover, VTB absorbs additional costs associated with mandatory reserve fund contributions, ensuring SME clients receive favorable and equal interest rates without compromising yield.
Putting the Power in Your Account
With VTB, businesses can deposit funds by 21:00 to accumulate interest on account balances after completing transactions. The bank's "Autoovernight" service automatically places daily account balances, accounting for one-third of all overnight transactions. New clients can benefit from welcome bonuses on deposit and NWB interest rates.
In conclusion, SMEs are utilizing short-term deposits at VTB Group to maintain liquidity while maximizing returns in a dynamic and evolving economic landscape. This strategic move is shaped by tighter lending conditions, the need for financial flexibility, and attractive deposit product offerings from VTB Group.
- To retain liquidity and take advantage of appealing interest rates, small and medium-sized businesses are strategically choosing short-term deposits with VTB Group in 2025, as their preference is influenced by factors such as economic uncertainty, liquidity needs, and the market demand for flexible financial products.
- In a dynamic and evolving economic landscape, SMEs are not only relying on short-term deposits at VTB Group to maintain liquidity, but they are also capitalizing on the bank's captivating interest rates and variety of deposit options, which cater to their diverse needs in navigating current market challenges.
