Enhancing economic ties in UAE: QazTrade Dubai set to debut in Dubai
Expanding Horizons: Kazakhstan's Step into the UAE and Gulf Markets
With the opening of a regional representative office in Dubai, Kazakh producers are gearing up to tap into the vast opportunities available in the UAE and Gulf markets. This strategic move, spearheaded by QazTrade Dubai, an extension of JSC "QazTrade" under the Ministry of Trade and Integration of the Republic of Kazakhstan, is aimed at bolstering exports and deepening trade relations. The launch of QazTrade Dubai is a significant step towards integrating Kazakhstan into the heart of the Gulf market.
The Kazakh pavilion in Dubai, located at Expo City Dubai, serves as a bustling hub that houses modern offices, event spaces, a restaurant, an exhibition gallery, and warehouses. This full-fledged platform will facilitate sustainable export and trade-logistics activities.
Photo: Ministry of Trade and Integration of the Republic of Kazakhstan
Tasked with systematic promotions of Kazakh products in the Gulf countries, QazTrade Dubai has its work cut out. Key areas of focus include adapting Kazakh goods to regional market requirements, overcoming trade and technical barriers, implementing state support tools, and developing interstate mechanisms for regulating foreign trade.
Photo: Ministry of Trade and Integration of the Republic of Kazakhstan
A permanent showroom of Kazakh producers will be operational within the pavilion, along with trade-economic missions, B2B meetings, and industry events. A dedicated team has been assembled to facilitate swift interactions with businesses, including Kazakh trade representatives in regional countries and QazExportPromotion fund employees. They provide comprehensive support to exporters in key areas like market entry, logistics, marketing, product adaptation, and brand promotion.
Photo: Ministry of Trade and Integration of the Republic of Kazakhstan
The Gulf markets, characterized by relaxed import restrictions, present wide-open opportunities for exporting diverse Kazakh products. However, high competition demands flawless quality, effective marketing strategies, and robust institutional support to stand out.
QazTrade Dubai is already in action, working towards implementing strategic tasks. The Kazakh pavilion in Dubai will serve as a hub for consolidating state and business efforts aimed at expanding Kazakh presence in the region. Key focus areas include establishing direct sales channels, forming stable partnerships with retail networks, distributors, and investors, and more.
By the end of 2023, the main export positions of Kazakhstan in the UAE were:
- Silver - $55.2 million (42.1%)
- Hydrogen, inert gases, and non-metals - $13.1 million (10%)
- Mutton and goat meat - $8.1 million (6.2%)
- Hot-rolled products from non-alloy steel - $5.2 million (4%)
- Dried pulse vegetables - $4 million (3.1%)
- Yachts and other recreational watercraft - $3.5 million (2.7%)
- Nitrogen fertilizers - $2.9 million (2.2%)
- Liquid pumps - $2.7 million (2%)
- Slate wool - $2.4 million (1.8%)
This trading house in the UAE represents a significant step in systematically integrating Kazakhstan into the Persian Gulf market, opening new chapters for domestic exports. As part of a broader strategy, QazTrade Dubai will rely on market research, product promotion, trade facilitation, networking, customization, support for exporters, and branding to create a strong footprint in the Gulf region.
In this strategic expansion to the UAE and Gulf markets, QazTrade Dubai, a representative of Kazakhstan's trade ministry, aims to amplify exports and strengthen trade relations by tailoring Kazakh products for regional markets, overcoming trade barriers, and employing state support tools to develop interstate mechanisms.
With the opening of the Kazakh pavilion in Dubai serving as a hub for export and trade activities, QazTrade Dubai will showcase Kazakh goods, facilitate B2B meetings and events, and offer comprehensive support to exporters in areas such as market entry, logistics, marketing, and brand promotion. These efforts are designed to solidify Kazakhstan's presence in the Gulf markets, where the demand for Kazakh products, including silver, hydrogen, mutton, and yachts, among others, has shown potential for growth.
