Empowering Emerging African Businesses in Sports and Creative Realms through NBA Africa's Triple-Double Accelerator Program in 2025
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The NBA Africa Triple-Double Accelerator 2025 is an exciting initiative launched by NBA Africa, ALX Ventures, and ServiceNow. This startup accelerator program is designed to support early-stage African startups innovating in the sports and creative sectors with tech-enabled solutions. The program aims to equip these startups with mentorship, coaching, investor access, and growth opportunities through a 10-week capacity-building program.
Eligibility Criteria
To be eligible for the NBA Africa Triple-Double Accelerator 2025, startups must meet the following requirements:
- Headquartered in Africa
- Less than 2 years old
- Operating within the sports or creative industries
- Have a tech-enabled solution with clear market potential
- Possess a proof-of-concept prototype demonstrating potential for profit, inclusivity, and scalability
- Have at least two co-founders working full-time (40+ hours/week)
- Preferably registered as a company
Benefits
Selected startups will receive a range of benefits, including:
- Enrollment in a 10-week mentorship program with guidance from NBA Africa, ServiceNow, ALX Ventures, and corporate partners focusing on product development, business growth, and go-to-market strategy.
- Up to $50,000 in cash and value-in-kind benefits for the top 5 winners.
- Business coaching and advisory support from global experts.
- Brand visibility through the NBA and ALX ecosystems.
- Masterclasses covering AI, product development, sales, and fundraising.
- Pitch refinement with mock rounds and expert feedback.
- Networking opportunities with alumni, investors, and potential clients.
- A personalized startup roadmap for achieving product, revenue, or funding goals.
- Participation in an in-person event in a major African city culminating in a Demo Day with PR and spotlight opportunities.
Application Process
Interested startups can apply via the official NBA Africa Triple-Double Accelerator portal until August 29, 2025. The application requires sharing the startup’s story, traction, business model, impact, pitch deck, and a demo if available. After submission, a shortlist of 10 startups will be selected for the mentorship program, which ends in December with Demo Day, where startups pitch to a panel of industry leaders and 5 prize winners are selected.
The NBA Africa Triple-Double Accelerator 2025 targets startups that are headquartered in Africa, less than two years old, and operating within the sports or creative industries. Applications from startups that are marketplaces, late-stage with significant capital raised, non-tech enabled, without functional prototypes, or have participated in more than two similar programs in the past 12 months will not be considered.
This accelerator is run in partnership with ALX Ventures (technology incubator) and ServiceNow (AI platform) to foster Africa’s tech ecosystem within the sports and creative sectors. The top 5 winners will receive up to $50,000 in cash and value-in-kind benefits, and the NBA Africa Triple-Double Accelerator 2025 aims to foster innovation and growth among African entrepreneurs.
- The NBA Africa Triple-Double Accelerator 2025 is an exciting program designed for early-stage African entrepreneurs who have small-businesses in the sports or creative sectors, offering mentorship, coaching, investment opportunities, and growth prospects.
- As an entrepreneur operating a tech-enabled small-business within the sports industry, applying for the NBA Africa Triple-Double Accelerator 2025 could provide access to up to $50,000 in cash and benefits, business coaching, brand visibility, networking opportunities, and a personalized startup roadmap.
- Entrepreneurs in finance may find synergy with the NBA Africa Triple-Double Accelerator 2025, as the program targets startups that require financial aid, such as marketplaces or companies with clear market potential, by offering up to $50,000 in funding and valuable resources.
