Dunkin' introduces its newest beverage concoction, a bold move aimed at expanding its dominance in household dining.
Dunkin' and Kahlúa Unveil a Creamy Liqueur Blend
In an exciting collaboration, Dunkin' and Kahlúa have joined forces to create the Kahlúa Dunkin' Caramel Swirl Cream Liqueur. This new product, based on Dunkin's popular caramel swirl syrup, is a rum-based liqueur infused with chocolate and coffee beans from Mexico, offering a premium and indulgent experience for coffee and liqueur lovers [1][2][3].
This partnership merges America's largest coffee and donut brand with the renowned coffee liqueur producer, bringing together the essence of everyday coffee culture with a premium alcoholic beverage [3]. Dunkin's Vice President of Retail Business Development described the collaboration as blending "premium indulgence with everyday coffee culture," highlighting an effort to elevate the coffee-drinking experience beyond traditional coffee shops and cocktails [3].
The new liqueur follows in the footsteps of the historical "Rock and Rye" category, reminiscent of a 19th-century style of flavored liqueur that combined rye whiskey with fruit and spices. However, this modern twist on a classic concept showcases a contemporary take on the traditional liqueur [5].
The launch of the Kahlúa Dunkin' Caramel Swirl Cream Liqueur is projected to have several significant impacts:
- Expanding Dunkin's presence into the alcoholic beverage market, aligning with trends of coffee brands leveraging their flavors in new alcohol products.
- Attracting both coffee enthusiasts and liqueur consumers with a versatile product suitable for drinking straight, mixing in cocktails, or adding a boozy twist to desserts and other recipes [4].
- Strengthening Kahlúa's position as a leader in coffee-flavored liqueurs by partnering with a widely recognized coffee brand, potentially increasing sales and brand visibility.
- Offering consumers a novel way to enjoy the signature Dunkin' caramel swirl flavor outside of the usual café setting, which may drive both brand loyalty and cross-category innovation [2][4].
This collaboration is a strategic move to capitalize on the popularity of coffee flavors in alcoholic beverages, tapping into the growing market for coffee-based liqueurs with a familiar and beloved brand flavor profile [1][4].
As Dunkin' continues to expand beyond breakfast and explore new occasions throughout the day, this liqueur adds to its burgeoning selection of food and drink items available outside of its brick-and-mortar locations. The collaboration could attract new customers to Dunkin', including those who have never tried a liqueur but love the brand [6].
In the context of the alcohol industry's struggles, including sluggish sales and health concerns, the creation of the Kahlúa Dunkin' Caramel Swirl Cream Liqueur is an "interesting play," according to Sally Lyons Wyatt, global EVP and chief advisor for Circana [7]. The espresso martini, bolstered by Kahlúa, is a popular cocktail that's a bright spot for Pernod Ricard, the liqueur's parent company [8].
The trend of at-home coffee and cocktail-making served as inspiration for the creation of the Kahlúa Dunkin' Caramel Swirl Cream Liqueur. Multiple rounds of meticulous testing and refinement were carried out to ensure the right balance of flavors in the liqueur [2]. The end result offers flavor notes of toffee, vanilla, and dulce de leche, making it perfect for enjoying over ice or as part of an espresso martini [2].
This liqueur is now available nationwide starting Tuesday for $24.99 [3]. With the projected growth of the cream-based liqueur category, reaching $4.6 billion by 2029, fueled in part by Gen Z's growing appetite for espresso martinis, the Kahlúa Dunkin' Caramel Swirl Cream Liqueur is poised to make a significant impact [4].
References: 1. Dunkin' and Kahlúa launch caramel swirl liqueur 2. Dunkin' and Kahlúa team up for a creamy liqueur 3. Dunkin' and Kahlúa Collaborate on New Cream Liqueur 4. Dunkin' and Kahlúa launch caramel swirl liqueur: what you need to know 5. Dunkin' and Kahlúa's Caramel Swirl Liqueur is a Modern Twist on a Classic Concept 6. Dunkin' and Kahlúa's New Liqueur Could Attract New Customers 7. Dunkin' and Kahlúa's New Liqueur is an 'Interesting Play' in the Current Market Conditions 8. Kahlúa's Sales Are Boosted by the Popularity of the Espresso Martini
- The collaboration between Dunkin' and Kahlúa has introduced a new premium alcoholic beverage, the Kahlúa Dunkin' Caramel Swirl Cream Liqueur, which combines the essence of everyday coffee culture with a food-and-drink indulgence.
- This partnership positions Dunkin' to expand its business into the alcoholic beverage market, following trends of coffee brands leveraging their flavors in new finance ventures.
- The strategic launch of the Kahlúa Dunkin' Caramel Swirl Cream Liquor is expected to attract both coffee enthusiasts and beverages consumers, offering flexibility for dining and lifestyle enjoyment.
- The liqueur's introduction represents a lifestyle innovation for consumers to enjoy the signature Dunkin' caramel swirl flavor beyond traditional dining experiences.
