Digital investing partnership between InvestiFi and Illiana Financial streamlines safe, digital investment access for 25,000 members.
Illiana Financial Partners with Top-Tier Digital Investment Platform, InvestiFi
Illiana Financial, a credit union serving its community with a commitment to safety, security, and simplicity, has announced a groundbreaking partnership with InvestiFi, a leading digital investment platform. This strategic alliance is set to further innovate Illiana Financial, providing modern tools that empower every member to take control of their financial futures.
Through the integrated platform, members can now build guided investment portfolios, ensuring a personalised and informed approach to investing. The partnership prioritises member education and confidence, aligning with the credit union's earlier emphasis on financial education resources and guided investment options.
The trend towards integrated digital investing platforms reflects a shift towards consolidation of financial services on unified platforms. Recent research shows that retail investors overwhelmingly prefer platforms integrated within their existing banking apps, reflecting a strong demand for convenience and trust in a single, unified interface.
This trend is driven by the convenience, seamless user experience, and trust associated with familiar banking environments. Integration allows users to manage their finances holistically, including banking and investing, without switching apps, which lowers friction and encourages more frequent engagement with investment products.
Examples of mobile-first investing platforms like Robinhood and SoFi, and modern banking apps such as Trade Republic in Europe, have opened investing to a broad audience by offering intuitive app experiences. Industry reports from financial institutions like J.P. Morgan underscore the strategic importance of integrated digital financial services, noting that personalisation and seamless access to investment options within banking infrastructure are key themes shaping the startup and fintech landscape in 2025.
Security and compliance are central to InvestiFi's platform, adhering to stringent regulatory standards to ensure members' transactions and data are secure. This focus on security combined with the convenience of integrated digital investing sets a new standard for credit unions seeking to enhance member experiences.
Illiana Financial members can now buy and sell over 8,500 stocks and ETFs, and over 25 cryptocurrencies, directly from the credit union's online banking portal. The partnership aims to make investing accessible, informed, and safe for Illiana Financial members.
Jim Henmuller, CEO of Illiana Financial, has expressed his commitment to supporting members at every stage of their financial journey. He believes that this partnership is a natural progression in how Illiana Financial serves its community, offering safe, secure, and straightforward ways for members to engage with the market.
The Illiana Financial-InvestiFi partnership does not involve any known advertisements, ensuring a clean, user-friendly experience for members. This partnership highlights how credit unions can modernize by embedding secure, educational digital investing solutions into their core services.
With this partnership, Illiana Financial's 25,000 members can now access digital investing tools, marking a significant step forward in the credit union's mission to empower its members to take control of their financial futures.
- Illiana Financial members can now explore finance, business, and technology-related investment opportunities through the partnership with ffnews.com's recommended digital investment platform, InvestiFi.
- The integration of InvestiFi's technology within Illiana Financial's online banking portal provides a seamless user experience, consolidating banking and investing services, and offering a wide variety of finance and business-focused investments for members.
