Digital arm of Clarion Gaming, Clarion Gaming Digital, makes notable acquisition of Global Gaming Business
In a significant move to expand its presence in the North American gaming market, Clarion Gaming Digital has announced the acquisition of Global Gaming Business (GGB). This strategic purchase is a cornerstone of a wider multimillion-pound investment aimed at enhancing Clarion Gaming Digital's data and audience development.
Founded in 2002, GGB is a trusted title with a reach beyond sports betting and iGaming into commercial and tribal gaming. The acquisition includes GGB's magazine's annual publications like Casino Style, Tribal Government Gaming, and Progressive Products Preview (P3), as well as its online assets, including GGB News.
Alex Pratt, Managing Director of Clarion Gaming, commented on the acquisition, stating, "We are thrilled to welcome Global Gaming Business into the Clarion family. This acquisition will significantly boost our content, data, and media capabilities in gaming, strengthening our market intelligence and engagement offerings."
Roger Gros, GGB publisher and CEO of its parent company Casino Connection International LLC, commented that they have had lengthy discussions with Clarion Gaming Digital in recent years and believe Clarion shares their passion and vision for serving their readership. Gros added that the relationship with Clarion will maintain the quality of the publications for decades to come.
The acquisition also brings in new industry expertise and expands Clarion Gaming Digital's reach, consolidating their presence in a crucial region. Robin Harrison, Global Content Director, B2B, at Clarion Gaming Digital, stated that the acquisition occurred during changes to state regulation and new land-based and online developments across the US and Canada.
Clarion Gaming Digital plans to further accelerate its North American expansion by leveraging unique partnerships on offer through the wider Clarion Events portfolio, such as the DigitalPlay Summit at the Indian Gaming Tradeshow and Convention over 10-11 April.
The acquisition bolsters Clarion's ability to provide a comprehensive range of news, analysis, and data to every sector of the industry. It also provides clients with access to a significantly bigger audience through its range of marketing services products.
This strategic move by Clarion Gaming Digital underscores its commitment to building strong, integrated platforms that combine technology, regulatory insight, and market presence, supporting expansion in key markets such as North America. The impact of this acquisition is expected to include increased market access, enhanced product/service offerings, and stronger competitive positioning for Clarion Gaming Digital in a crucial region for gaming and gambling.
- The acquisition of Global Gaming Business by Clarion Gaming Digital extends beyond sports betting and iGaming, reaching commercial and tribal gaming, which is a part of their readers' lifestyle and the broader finance industry.
- With this acquisition, Clarion Gaming Digital has expanded its business portfolio, not only in North America but also globally, as they aim to leverage unique partnerships from their wider Clarion Events portfolio, such as DigitalPlay Summit at the Indian Gaming Tradeshow and Convention.
- The strategic move by Clarion Gaming Digital also represents an advancement in technology, as they plan to use the acquired data and audience development capabilities to enhance their market intelligence and engagement offerings, possibly influencing entertainment and business sectors.
