Designated: Eleven CEO Watson Assumes Role of DAZN Chief Content Officer
In September, DAZN Group officially announced its acquisition of ELEVEN Group. The recent merger saw Marc Watson, co-founder of ELEVEN, appointed as the new chief commercial officer (CCO) of DAZN.
As CCO, Watson is tasked with leading DAZN's rights and content acquisition strategy. He will also spearhead various commercial initiatives across the group, aiming to propel DAZN to the forefront of the sports media industry.
Now a part of DAZN's ambitious global leadership team, Watson will replace Jacopo Tonoli, who is moving on to explore new opportunities. However, Tonoli will remain a special advisor to DAZN.
Watson and Andrea Radrizzani co-founded ELEVEN Group back in 2015. Under Watson's leadership as CEO, the company expanded into an impressive 230 markets.
Watson expressed his delight at joining the DAZN family, praising the company's ambitious mission to become a leader in sports media. He believes that DAZN is setting new standards for sports enjoyment and engagement.
Shay Segev, CEO of DAZN Group, welcomed Watson on board, praising his impeccable track record in the sports media and entertainment sector. Segev believes that Watson's experience will be invaluable as they continue to innovate and redefine the way people worldwide enjoy sports.
Tonoli, in his new role as a special advisor, expressed pride in his tenure at DAZN. He noted the challenges he faced and the successes he achieved as highlights that he will always remember.
With the acquisitions of ELEVEN Group and Team Whistle, a US-based social media creative agency, DAZN is steadily positioning itself as a media powerhouse comparable to Amazon and Netflix.
As CCO, Watson is expected to leverage his extensive experience in sports media commercial leadership to drive DAZN's global growth and maximize commercial opportunities. His strategy will involve integrating ELEVEN's commercial assets and relationships into DAZN's global platform, maximizing revenue streams, expanding partnerships, and leveraging data-driven strategies to increase commercial returns. His role is crucial to DAZN's ambition to become a true leader in sports media.
Watson's extensive experience in sports media commercial leadership will be instrumental in driving DAZN's global growth, as he aims to integrate ELEVEN's commercial assets and relationships into DAZN's platform, maximizing revenue streams, expanding partnerships, and leveraging data-driven strategies to increase commercial returns. This strategic approach will help DAZN challenge not only traditional sports broadcasters but also media giants like Amazon and Netflix in the business of sports.
