Cutting-Edge Innovation in Aquatic Life Exploration
The Alaska Seafood Marketing Institute (ASMI) has announced a new partnership with Certified Seafood International (CSI), a global wild-capture seafood certification program. This partnership is consistent with ASMI's long-standing commitment to sustainability and responsible seafood management.
CSI offers a website (csicertified.org) where fishery landing pages provide basic information about certified fisheries. The CSI program is committed to delivering credible Global Sustainable Seafood Initiative (GSSI)-Benchmarked assurance at a reasonable cost.
For organizations like ASMI, this partnership is expected to strengthen consumer confidence by verifying the provenance and sustainability standards of Alaska seafood. In practical terms, this could mean product labeling and certification marks on packaging, educational materials, and point-of-sale displays to inform consumers about the certification’s standards and benefits.
Sushi, the second most incremental item in the deli department, elicits repeat purchases. With CSI's certification, Alaska seafood products can signal their authenticity and responsible management through the CSI logo. This could differentiate them from uncertified seafood, potentially increasing consumer trust and sales.
Alaska's fisheries management platform is based on the sustained-yield principle, as mandated by the Alaska state constitution since 1959. This commitment to sustainability extends beyond sound fisheries management, also protecting the environment and preserving the purity of the region.
ASMI has partnered with retailers like Sam's Club and Hy-Vee to highlight Alaska seafood in their sushi case offerings. Successful Lent campaigns were executed at Super 1, QFC, and Albertsons, featuring various Alaska seafood species. These campaigns aimed to increase consumer awareness and preference for Alaska seafood, driving sales volume across participating retailers.
Alaska seafood sales are driven by consumer interest in knowing the origin of their food and the rich tradition of fishing in Alaska. As a model of sustainability for the world, Alaska's seafood industry continues to grow and innovate, ensuring a sustainable future for generations to come.
ASMI continues to support CSI and its mission to promote responsible seafood around the world. By embracing initiatives like CSI, ASMI is reinforcing its commitment to sustainability and providing consumers with quality, traceable, and responsibly managed Alaska seafood.
The collaboration between ASMI and CSI could lead to more consumer trust in Alaska seafood, as the partnership may result in detailed product labeling and certification marks, outlining the standards and benefits of the certification. With the CSI logo on Alaska seafood products, consumers may be more likely to choose these items as they signify authenticity and sustainable management. The partnership between ASMI and retailers like Sam's Club and Hy-Vee serves to raise consumer awareness and preference for Alaska seafood, aligning with the food-and-drink lifestyle segment that values organic, sustainable, and traceable food sources.
