Collaborative efforts intensify between anti-progressive factions in the United States and France, focusing on resisting financial exclusion and corporate ideological propaganda
President Donald Trump's recent executive order aims to put an end to rules contributing to debanking, a practice where financial services are denied for political or ideological reasons. This move has sparked a significant response, with a transatlantic partnership between the U.S.-based organisation, The 1792 Exchange, and the French group, Observatoire du Wokisme.
The partnership, led by Daniel Cameron, former Kentucky attorney general and CEO of The 1792 Exchange, and the Observatoire du Wokisme, seeks to combat what they describe as "corporate ideological capture," debanking, and progressive corporate policies often labeled as "woke" in both the U.S. and France.
The partnership emerged following a 2025 executive order by then-President Trump, directing federal banking regulators to eliminate concepts like "reputational risk" from their guidance. This regulatory shift came in response to growing concerns about debanking targeting political figures and industries such as cryptocurrency, cannabis, and firearms.
The 1792 Exchange and Observatoire du Wokisme combine their research and data-sharing tools. The 1792 Exchange’s Corporate Bias Ratings are integrated with Observatoire du Wokisme’s Index du Wokisme en Entreprise, providing policymakers and the public data-driven insights into how multinational corporations enforce ideological conformity, particularly regarding DEI policies and other progressive initiatives.
The partnership conducts ongoing evaluation and monitoring of corporations—especially Fortune 500 in the U.S. and CAC 40 in France—highlighting their exposure to "woke" corporate policies, with assessments categorizing risk levels related to ideological bias. They have launched joint data-sharing initiatives and reports to promote transparency and facilitate government and shareholder action to restore classical corporate principles such as viewpoint neutrality, protection of private property, and equality before the law.
Financial institutions, including JPMorgan Chase, have publicly responded to the executive order, stating they do not close accounts for political reasons and support regulatory reform aligned with the aims of these organisations. In France, the Observatoire du Wokisme also monitors public institutions adopting DEI and "inclusive language" policies, which have met rising criticism, indicating the partnership's broader cultural and political engagement beyond just banking issues.
Daniel Cameron, CEO of the 1792 Exchange, believes that access to financial services shouldn't be cut off for ideological reasons. He is leading state-level efforts to crack down on debanking and has expressed his belief that "Woke Capitalism" is coming to an end, not only in the U.S., but worldwide.
This partnership marks a significant step towards promoting financial and corporate sectors that adhere to traditional capitalist norms free from ideological enforcement. As the partnership continues its work, it is expected to bring about changes in the way financial institutions operate and influence corporate policies on both sides of the Atlantic.
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