Coca-Cola Announces New Marketing Campaign: "Made in Germany" Emphasizing Deep Ties to Germany
In an exciting new development, Coca-Cola has launched its "Made in Germany" campaign, showcasing the company's strong regional presence and local production in Germany. The campaign, which runs from August 4 to 31, 20XX, features five employees - Daniel, Heike, Jana, Jessy, and Muhammed - authentically portrayed by renowned photographer Kai-Uwe Gundlach.
The employees symbolize the diversity, know-how, commitment, and pride of the workforce at Coca-Cola in Germany. The campaign does not contain any advertisements, and its message is clear: "Coca-Cola is made in Germany."
The landing page invites viewers to delve deeper into the stories of these employees and Coca-Cola in Germany. Exclusive content on the landing page provides behind-the-scenes looks and interviews, offering a unique insight into the lives of these individuals and their roles in the company.
Coca-Cola employs nearly 6,500 people in Germany at 25 locations. The company's significant contributions to the domestic economy are evident, with 9.1 billion euros to the gross domestic product and a purchasing volume of 1.5 billion euros with German manufacturers and service providers.
The campaign will be displayed on Digital Out-of-Home surfaces, online videos on YouTube, Instagram, and Facebook, in print and online advertorials, and on radio promotions. A press release with further details about the "Made in Germany" campaign by Coca-Cola is available.
While detailed information about the specific production facilities, workforce diversity, and economic contributions under the "Made in Germany" campaign is not readily available, historical context suggests that Coca-Cola has had a longstanding manufacturing presence in Germany. For instance, during World War II, Fanta was developed as a local, German-made product, symbolizing "self-sufficiency" and resilience under difficult political and economic conditions.
For current and campaign-specific details, one might need to consult Coca-Cola’s official corporate communications or Germany-specific business reports. It's worth noting that Coca-Cola globally emphasizes sustainability innovations and often tailors campaigns to local markets, but no details on workforce demographics or economic contributions per market are readily available in the current search results.
Join us in celebrating the "Made in Germany" campaign and the hardworking individuals who contribute to Coca-Cola's success in Germany. For more exclusive content, visit the campaign's landing page today!
The campaign showcases Coca-Cola's manufacturing operations in the German industry, which contributes over 9.1 billion euros to the country's gross domestic product. This business move further strengthens the company's financial ties with local manufacturers and service providers, totaling a purchasing volume of 1.5 billion euros.
