Chemical Customers Prioritize Performance, Reliability, and Support in 2025
A recent shift in customer needs reflects broader changes driven by pandemic disruptions, geopolitical instability, and rising digital maturity. A report by Accenture highlights these changes, with easy access to product information and innovation being higher priorities in 2020 than in 2025.
In 2025, the top three customer needs are product performance, reliable delivery near me, and quality technical support. This shift is significant, as 36% of chemical customers would pay at least 5% above market price for products that fully meet their needs. Moreover, 43% would increase their purchases by 10% or more if their needs were fully met.
These findings suggest a growing willingness among customers to invest in products and services that align with their evolving needs. The report, while not specifying the exact names of the quoted experts, cites various industry leaders and Accenture analysts who discuss these trends.
The Accenture report underscores the importance of understanding and addressing changing customer needs in the chemical industry. As customers prioritize product performance, reliable delivery near me, and technical support, companies must adapt their strategies to meet these demands. The willingness of customers to pay a premium and increase purchases indicates a significant opportunity for businesses that can effectively cater to these evolving needs.
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