Chelsea Football Club secures sponsorship deal with Dubai-based DAMAC for their jersey, coinciding with the launch of a DAMAC-branded residential project.

Chelsea Football Club secures sponsorship deal with Dubai-based DAMAC for their jersey, coinciding with the launch of a DAMAC-branded residential project.

Fresh Take: Chelsea Football Club has locked a new sponsorship deal with Dubai-based DAMAC Properties, securing the developer as the club's front-of-shirt sponsor for both men's and women's squads through the 2024-25 season.

Starting from today's UEFA Conference League semi-final against Djurgarden, the partnership, detailed by Sky Sports journalist Kaveh Solhekol, shapes up as a temporary measure in a competitive process towards a long-term partner.

Part of the arrangement encompasses the joint launch of Chelsea Residences by DAMAC in Dubai's Maritime City, a high-rise, football-branded development featuring over 1,400 units. Marking the first Chelsea-themed residential project, the development will encapsulate the club's identity through concierge services and communal spaces.

Amira Sajwani, DAMAC representative, triumphantly pronounced the launch, saying, "This marks the beginning of an elite collection that celebrates not just the passion of Chelsea FC but its enduring legacy..." Chelsea President Jason Gannon added his excitement, stating, "DAMAC are world-renowned in building luxury properties... we can't wait to see Chelsea Residences taking its place in the Dubai skyline."

Though the property project appeals to global fans and investors, critics assert Chelsea's persistent struggle to seal a permanent shirt sponsor, with the DAMAC agreement serving as an interim solution following an earlier sponsorship void.

The development comes after the abrupt termination of Chelsea's previous partnership with Oman Air, with the $2.5 million-a-year deal conspicuously disappearing from the club's website. Speculation surrounding the airline's downsizing led to the deal's demise [4].

In the meantime, Chelsea continues its search for a long-term sponsor, balancing its monetary ambitions and commitment to the beautiful game [3].

Insights:

• [1] Chelsea's partnership with DAMAC Properties ends after the 2024-25 season and does not extend to the Club World Cup.
• [2] The Chelsea-DAMAC collaboration may pave the way for more Chelsea-branded properties in Dubai.
• [3] The DAMAC announcement follows Chelsea's terminated partnership with Oman Air last year, raising concerns over the club's long-term sponsorship sustainability.
• [4] Despite criticisms, the DAMAC agreement signifies an important step for Chelsea, which continues seeking long-term sponsorship solutions for the upcoming seasons.
• [5] Chelsea is modernizing and redeveloping Stamford Bridge to the tune of £2 billion, though the identity of the stadium's naming rights sponsor remains undisclosed.

1. The new sponsorship deal with DAMAC Properties will see the developer incorporate their brand on Chelsea's men's and women's squads' jerseys until the 2024-25 season.
2. In addition to the sponsorship, DAMAC Properties and Chelsea FC have jointly launched Chelsea Residences in Dubai's Maritime City, a football-branded development comprising over 1,400 units.
3. The Chelsea Residences project marks the first Chelsea-themed residential project, incorporating elements of the club's identity through concierge services and communal spaces.
4. Despite the partnership with DAMAC Properties, analysts have noted Chelsea's difficulty in securing a permanent front-of-shirt sponsor, with the accord serving as a temporary solution following the termination of the deal with Oman Air.
5. The latest news follows the European leagues and Premier League, as Chelsea continues its search for a long-term sponsor, balancing financial ambitions and commitment to the sport.
6. Amid criticisms, the announcement of the DAMAC partnership signifies an important step for Chelsea, which continues seeking long-term sponsorship solutions for the upcoming seasons.
7. The collaboration between Chelsea FC and DAMAC Properties may open opportunities for more Chelsea-branded properties in Dubai, in line with the Moroccan-born club's strategic planning.
8. The club's finance department has been proactive in their approach to business development, as they've been recently involved in major sports news like the construction of a brand-new stadium at Stamford Bridge, valued at £2 billion.
9. While the identity of the stadium's naming rights sponsor remains uncertain, the partnership with DAMAC Properties and the upcoming Chelsea Residences development in Dubai highlight the club's continued expansion and modernization efforts across various sectors, from sports to real estate.

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