Brand Strategies Pivotal for Business Growth, Resilience, and Evolution at OutstandingBrands23 Conference
Rollin' with GTBank Ghana: A Bank Bathed in Customer service, Innovation, and Community
Ever wondered who the cool kids in the banking scene are? Look no further; it's none other than Guaranty Trust Bank (GTBank) Ghana. Since its inception, this bank has been making waves, creating an impressive brand identity that resonates with its customers and potential clients alike.
With the motto of 'making the easy of banking on the go' through its digital approach, GTBank Ghana strives to keep customers and potential customers informed about how their lives are better with this strategy. As they say, a brand lives in the minds and hearts of consumers, and GTBank Ghana has ensured it gives its customers a front-row seat on its journey of transition and growth for the past 16 years.
The bank's commitment to social responsibility initiatives, such as participating in the Autism Awareness and Consultation Agenda in Ghana, purchasing medical equipment for hospitals, and refurbishing ICT laboratories for public basic schools, speaks volumes about its values. When it comes to branding, GTBank Ghana knows its stuff – owning a unique story that highlights its offerings.
In a ruthless market filled with demanding consumers, institutions need a way to stand out. Starting as a corporate-centric bank, GTBank Ghana introduced niche products and services catering to corporate customers, such as the Guaranty Trust Automated Payment System (GAPS), GTPay, and Myghpay. However, in the last 4 years, the focus has shifted toward becoming the go-to bank for the everyday Ghanian. From the table-top seller to the hairdresser, the street food vendor, and more, this bank aims to be the top pick for low to medium income earners.
GTBank Ghana's brand identity has had a significant impact on its communication and digital marketing strategies, making it more accessible and relatable for its target audience. For instance, digital advertising posts are infused with local languages for easy understanding, and partnerships and sponsorships have earned top-of-mind awareness and easy brand recall.
Just take a gander at the dance reality show Di Asa, which seeks to empower plus-size women to embrace their physical attributes and shatter societal stigmas. Or the periodic customer engagement sessions dubbed 'Talk with MD,' a 2-hour session where customers can chat directly with the Managing Director of the bank and share their thoughts on improving operations.
As a customer-focused bank, GTBank Ghana believes in direct engagement to offer assistance with managing accounts, gather feedback, and continually provide exceptional service delivery. From banking halls to round-the-clock call centers and email addresses, GTBank Ghana's customer service game is on point.
What's more? GTBank Ghana is diving headfirst into digital transformation, upgrading its banking system to a unified platform for a more seamless experience. Offering innovative products and services tailored to meet diverse customer needs, the bank is serious about staying ahead of the competition.
With a solid reputation for convenience, trust, and top-notch service delivery, GTBank Ghana sets the bar high in the fast-paced, cutthroat business environment. Keep rolling with GTBank Ghana – the bank that puts customers first and keeps innovating to meet your banking needs.
- GTBank Ghana's unique digital strategy has allowed them to highlight their offerings and better inform customers about how their lives are enhanced through this transformation in the financial sector.
- In a competitive market, GTBank Ghana's shift towards catering to low to medium income earners has set them apart, positioning them as the go-to bank for everyday Ghanaians.
- GTBank Ghana's commitment to social responsibility initiatives not only demonstrates their values but also strengthens their brand identity, making them more accessible and relatable to their target audience.
- With a renewed focus on innovation and digital transformation, GTBank Ghana is dedicated to staying ahead of the competition, offering diverse customers innovative products and services that meet their banking needs.
