BMW aims to rival Land Rover Defender with a robust, seven-seat off-road sport utility vehicle

BMW is set to enter the premium off-road SUV segment with the announcement of its new model, the G74. This rugged off-road vehicle is expected to debut in 2029, aiming to compete directly with the Mercedes-Benz G-Class and Land Rover Defender.

Key Features and Specifications

The G74 will be built on a heavily modified version of BMW's CLAR platform, with production slated to begin at BMW's South Carolina plant in the second half of 2029. The SUV will boast a boxy, massive silhouette reminiscent of classic off-road vehicles, but with modern BMW design cues such as a large kidney grille and sleek LED headlights.

Primarily equipped with high-performance internal combustion engines, the G74 might also offer a hybrid option. While a pure electric version isn't ruled out, it seems unlikely at launch, unlike some competitors.

Off-road capabilities will be a significant focus for the G74, with advanced xDrive all-wheel drive, long-travel air suspension, up to three locking differentials, four-wheel steering, and special off-road tires all expected features. Enhanced ground clearance and improved approach, departure, and breakover angles will further support the G74's performance on rough terrain.

Inside, the G74 promises a luxurious and ergonomic interior with a state-of-the-art infotainment system, digital cockpit, and premium leather. Seating for up to seven passengers in three rows caters to family and adventure needs. Modern driver aids such as adaptive cruise control and lane-keeping assist will be included, suitable for both city and off-road driving.

Comparison with Mercedes G-Class and Land Rover Defender

| Feature | BMW G74 | Mercedes-Benz G-Class | Land Rover Defender | |--------------------------|------------------------------------|---------------------------------------------|-------------------------------------------------| | Launch timeline | 2029 | Available, with ongoing updates | Available, latest generation | | Platform | Modified BMW X5 platform (unibody) | Ladder-frame chassis (traditional SUV frame) | Ladder-frame chassis | | Design | Boxy, modern BMW styling | Boxy, iconic classic off-roader | Boxy, rugged, versatile | | Powertrain | Internal combustion + possible hybrid | Gasoline, hybrid, plug-in hybrid, and electric variant | Gasoline, diesel, mild hybrid | | Off-road tech | Long-travel air suspension, up to 3 locking diffs, 4WD, 4-wheel steering | Advanced 4WD, locking diffs, rugged design | Advanced off-road tech, configurable terrain modes | | Seating capacity | Up to 7 (3-row) | Typically 5, optional 2nd-row jump seats | Up to 7 (optional 3rd row) | | Intended use | Rugged off-road and luxury touring | Luxury off-road with iconic ruggedness | Rugged off-road with luxury and family utility |

The G74 will focus on strong off-road capabilities combined with premium luxury and modern technology, carving out a niche as a premium all-terrain SUV with more versatility than the sportier BMW XM it will succeed.

Compared to the Mercedes G-Class, which uses a traditional ladder frame and offers multiple powertrains including electric, the G74 will employ a unibody X5-based platform, emphasizing a blend of ruggedness and modern refinement.

Against the Land Rover Defender, the BMW G74 will likely emphasize higher luxury interiors and more high-tech off-road systems such as four-wheel steering and multiple locking differentials, while the Defender is known for its storied off-road heritage and versatile terrain capabilities.

Conclusion

The G74 represents BMW's first model conceived for serious off-roading since 1937. With development work well underway, this new flagship hardcore off-roader is expected to be produced alongside the X5, X6, and X7 at BMW's Spartanburg plant in the US from 2029. The luxurious cabin of the G74 will feature a higher level of material quality and equipment than today's range-topping SUVs, and the model will be sold in all of BMW's existing global markets.

The G74 will need an internal combustion engine and could potentially compete against electrified off-roaders from China, such as BYD's Yangwang U8 and GWM's Tank 700, as well as the Rivian R1S and upcoming Scout Traveler from the US. In summary, the G74 aims to combine BMW's sporty luxury and technological sophistication with serious off-road hardware to challenge the established Mercedes G-Class and Land Rover Defender in the premium off-road SUV segment.

BMW aims to rival Land Rover Defender with a robust, seven-seat off-road sport utility vehicle