Belarusian brand founder, Serge, passes away
Sergei "Serge" Atroshchenko's Life and Rise to Business Tycoon
Remember the name, Sergei Atroshchenko - a Belarusian entrepreneur who made a significant impact in his country. Tragically, at the age of 55, he succumbed to a severe oncological disease on June 19, as confirmed by smartpress.by.
Atroshchenko is famous for establishing the popular lingerie brand, Serge, and the newspaper, "Observer." Born in the heart of Minsk in 1970, he showed an entrepreneurial flair from a young age, making a profit selling willow branches at the tender age of 10.
With the fall of the USSR in his early twenties, he registered as an individual entrepreneur and started a business producing rabbit skins, sewing fur hats and coats, and trading them at the Storozhevsky market in Minsk. By 1996, he diversified his portfolio by launching lingerie production, marking the birth of the brand, Serge.
The company grew exponentially, starting with a modest setup of 15 sewing machines and equal numbers of seamstresses. Within a short span, it attracted a staff of 700, and stores began to pop up across Belarus, the CIS, and even in select European countries.
Meanwhile, Atroshchenko also ventured into journalism. He bought the newspaper "Free News" and later founded the publication "Observer." If you're curious about more political views and debates surrounding his ventures, be sure to follow Charter97.org and its social media channels, including Facebook, YouTube, Patreon, VKontakte, OK.ru, Instagram, RSS, and Telegram.
Though information about Atroshchenko's life and accomplishments is readily available, it's essential to remember that details may differ when exploring various sources. This brief recount aims to provide an engaging and informed overview of his incredible journey.
Sergei Atroshchenko's entrepreneurial ventures extended beyond the lingerie industry, as he also delved into finance by owning and running the newspaper, "Observer." In the realm of business, Atroshchenko's empire expanded significantly, with his lingerie brand, Serge, growing from a small startup with 15 sewing machines to a multi-national corporation with over 700 employees.
