Scoop on Fenty Beauty's Expansion:
Beauty brand Fenty, created by Rihanna, is set to become available at Ulta stores that are located within Target outlets.
It's about to get even easier for beauty enthusiasts to get their hands on Rihanna's Fenty Beauty products, as the brand is set to launch at Ulta Beauty at Target stores starting this Sunday!
This collision of powerhouse beauty brands brings a whole new level of accessibility to Rihanna's vision. In a statement, she expressed her excitement for this expanded reach, saying, "The goal has always been to bring Fenty Beauty to as many people as possible."
The collection dropping at Ulta Beauty at Target includes top sellers, with a twist – new mini sizes and sets, known as "Fenty Snackz," designed exclusively for this partnership. These thoughtfully curated sets are sure to offer a fresh and entertaining way for fans to experiment with their favorite Fenty Beauty products.
The Ulta Beauty at Target shop-in-shops have already made their mark in over 500 stores nationwide, with more in the pipeline. This collaboration between Rihanna's brand and Ulta first took off in 2021 and gained momentum rapidly.
A variety of products, including lip glosses, highlighting and contouring sets for diverse skin tones, and eye, lip, and highlighter kits, will be up for grabs, and the best part? They're priced between $15 and $39, making Fenty Beauty more affordable than ever. Besides the new sets, other Fenty products such as foundation, mascara, and powder, will also be available for purchase through this partnership.
According to Target Chief Merchandising Officer Jill Sando, the inclusion of Fenty Beauty in their stores is a move that fans of the brand have been waiting for. In her statement, she said, "For two years, Ulta Beauty at Target has offered the makeup, skincare, and hair care brands our guests love, and we are thrilled to welcome the beloved Fenty Beauty brand into our ever-growing family."
It's no secret that beauty sales, including the Ulta at Target partnership, have been a major bright spot for Target. The beauty category experienced a double-digit growth in their most recent quarter, with sales from Ulta Beauty at Target more than doubling year over year. As consumers cautiously approach discretionary spending, the popularity of beauty retail seems to be holding its own.
So, mark your calendars for this Sunday – it's time to check out the latest from Fenty Beauty at your local Ulta Beauty at Target!
- Rihanna's 'Fenty Beauty' brand will now be available at 'Ulta Beauty at Target' stores, set to launch on Sunday.
- The collaboration between 'Fenty Beauty' and 'Ulta Beauty at Target' brings Rihanna's vision to more people, with the goal to make her products accessible to all.
- The collection at 'Ulta Beauty at Target' features new mini sizes and sets, called 'Fenty Snackz,' designed exclusively for this partnership.
- Beauty sales, including the 'Ulta Beauty at Target' partnership, have been a significant growth area for retail companies, with 'Fenty Beauty' sales contributing to this trend.
- With a range of affordable products like lip glosses, highlighting and contouring sets, eye, lip, and highlighter kits, shoppers can find 'Fenty Beauty' products priced between $15 and $39 at 'Ulta Beauty at Target.'
