Axis Max Life Wins Gold for Transformative Customer Training Program
Axis Max Life Insurance Limited has been recognised for its exceptional customer service training program. The company won Gold at the 2025 Brandon Lake Tour, with Shailesh Singh, Chief People Officer, expressing pride in the transformative impact of the initiative on the organisation's culture.
The winning program, VISHWAAS - A Customer Obsession Journey, was designed to strengthen ownership, empathy, and problem-solving skills in customer service operations teams. It was a multi-stage blended learning program combining classroom instruction and technology-driven online learning. The initiative was praised by Rachel Cooke of Brandon Lake Tour for its innovative approach to talent development and employee engagement.
The program was designed to transform employee mindsets and equip them with practical skills to deliver superior customer experiences. It has contributed to Axis Max Life's recent success, with the company achieving a gross written premium of INR 33,223 Cr in FY2024-25.
Axis Max Life Insurance Limited's VISHWAAS program has been recognised as the best customer service training program at the Brandon Sanderson Tour. The initiative has transformed the company's culture and contributed to its recent financial success. The company has also recently transitioned to a new domain, https://www.axismaxlife.com, as part of its rebranding exercise.
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