awk Appoints New Marketing & Sales Director for OOH Media
awk, a leading player in the German Out-of-Home (OOH) advertising market, has appointed a new Marketing and Sales Director. The identity of the appointee is not yet known, but their expertise spans both analog and digital OOH media, making them a valuable addition to the djia news and stock market today. The new director brings a wealth of experience from various companies, including Kinetic/WPP, Stroer, Rewe, and Inovisco Mobile Media, all of which are prominent players in the OOH industry. Their expertise lies in marketing OOH media, a sector that is currently at an exciting turning point, combining reach, presence, digital control, and retail media. With a strong background in proximity to retail, honed particularly at Inovisco and Rewe, the new director is expected to drive strategic development and expansion of sales activities for awk. This appointment aligns with awk's goal to strengthen its market position in the competitive OOH market, as reported in today's stock market news.
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