Austrian heating solution provider, Austrotherm, makes Italy-bound expansion
The Austrotherm Group, a leading insulation pioneer with operations spanning 13 countries, has announced its strategic acquisition of Italian EPS (expanded polystyrene) producer Gruppo Poron. This move is aimed at expanding Austrotherm’s market presence and product portfolio in Southern Europe.
Gruppo Poron, a well-established player in the Italian EPS market, operates eight production sites nationwide and employs around 170 people. The purchase price of the acquisition remains confidential.
The acquisition provides Austrotherm with a stronger foothold in Italy and potentially neighboring Mediterranean countries, supporting its growth ambitions by tapping into a broader customer base.
Both companies operate in the insulation materials sector, with complementary product lines and technologies. The acquisition enables Austrotherm to enhance its EPS product offerings and improve innovation by integrating Gruppo Poron’s expertise.
Combining Austrotherm’s production capabilities and Gruppo Poron’s local market knowledge can lead to operational efficiencies, cost savings, and improved supply chain logistics, thus increasing competitiveness against other European insulation material manufacturers.
As the building insulation market increasingly demands environmentally friendly and energy-efficient solutions, Austrotherm stands to leverage Gruppo Poron’s R&D and production strengths to accelerate development of advanced EPS products meeting these criteria.
The established brand name "Poron" will be retained after the acquisition. The management of Gruppo Poron will continue to be led by the Ceru family.
The expansion involves the acquisition of Italian EPS producer Gruppo Poron. The antitrust approval is expected by summer. The acquisition is subject to antitrust approval.
In the 2024 business year, the Austrotherm Group achieved a turnover of 444 million euros. By the end of the 2024 business year, the Austrotherm Group employed a total of 1,400 people. Notably, Gruppo Poron has been distributing Austrotherm's XPS product portfolio in Italy since the beginning of the year.
This strategic move underscores Austrotherm Group’s commitment to growth and innovation in the insulation materials market.
This strategic move by Austrotherm Group, targeting the acquisition of Gruppo Poron, signifies an endeavor to expand their presence not just in Italy, but potentially other Mediterranean countries as well, aligning with their growth aspirations in the insulation industry. The combination of both companies' complementary product lines and technologies may lead to operational efficiencies and cost savings in the finance sector, enabling them to compete more effectively against other industry players.
