AOL Inks Major Deals With YouTube and Google for Video and Search
AOL has inked a significant deal with YouTube, bringing its video content to the platform. Meanwhile, it has also extended its search partnership with Google for another five years, a move that will enhance AOL's global search experiences and mobile offerings.
Tim Armstrong, AOL's Chairman and CEO, hailed the YouTube partnership as a key step in AOL's turnaround. The deal will see AOL's video content, including original series and premium content, available on YouTube. This comes as AOL shifts its focus towards mobile apps and content.
In a separate development, AOL has extended its search deal with Google. The alliance, which is international in scope, will provide improved search experiences to AOL's worldwide audience. Google will power AOL's organic and paid search results, including mobile search and apps, and provide additional features to enhance the consumer search experience. Eric Schmidt, Google's Chairman and CEO, expressed excitement about deepening the partnership with AOL. The deal also includes Google providing AOL with best-in-class ad formats for a better, more relevant ad experience.
With these deals, AOL is strengthening its position in the digital landscape. The YouTube partnership expands AOL's reach, while the extended Google deal ensures a superior search experience for AOL's global audience, particularly on mobile devices. These moves align with AOL's renewed focus on mobile apps and content.
