An Estonian oat drink earns recognition in Dubai's award ceremony.
Moving Forward: YOOK's Oat Drink Conquest* Share Your Excitement* * Tweet* * LinkedIn* * Email
Get ready to raise your glasses, folks! Estonia's own oat drink powerhouse, YOOK, has taken home the top prize in the health products category at the prestigious Gulfood 2024 international food exhibition in Dubai. This ain't no small feat, and we're stoked to be a part of it!
YOOK's adventure began in the quaint Estonian town of Türi, where they inaugurated the first oat drink factory in the Baltics on 12 February. Three scrumptious flavors hit the market right out of the gate, each made from wholesome, organic oats. The lineup includes a gluten-free barista dream, an organic powerhouse, and an oat drink fortified with vitamins and calcium. YOOK ensures a better taste and top-notch quality by using only the finest organic whole grain oats[1].
Just a week later, on 19 February, YOOK nabbed a major international award. According to the CEO, Katre Kõvask, "Winning the Gulfood Innovation Award, the self-proclaimed 'Oscar of the food world', makes us incredibly proud and excited. We're thrilled to keep YOOK and Estonian cuisine in the limelight and promote it[2]."
With the capacity to churn out up to 20 million liters of oat drinks annually, YOOK's eyes are firmly set on global domination. After making a splash on Estonian shelves and in cafes and restaurants, YOOK is ready to conquer larger markets, particularly in Asia. Kõvask has her sights set on South Korea, Vietnam, Japan, Singapore, Indonesia, the Gulf states, and Western Europe. But Christ, let's not get ahead of ourselves—first things first: Estonia, Latvia, and Lithuania are next on the list[3].
Between 19 and 23 February, YOOK will be sharing the spotlight with fellow Estonian companies like Balsnack International Holding, EBM Grupp, Haage Joogid, Iktos, Revala, Saku Õlletehas, Salvest, Valio Eesti, Oselwise, A. Le Coq, Siidrikoda, Vegestar, Puljong, Nordmel, Rosena DK, Sume Green, and Sunfly. This is all happening at the Dubai Expo Centre, so don't miss it!
Asia, Here We Come!
[1] YOOK's commitment to purity, nutritional value, and superior taste sets the stage for its expansion strategy in Asia and the Middle East.
[2] Western Europe is a potential market for YOOK, given the brand's focus on health-conscious consumers and clean label products.
[3] YOOK has started its expansion at home, and is now available on Estonian shelves. Its next steps include Latvia and Lithuania.
- The Estonian business, YOOK, has won the health products category at the Gulfood 2024 international food exhibition in Dubai, signifying a significant milestone in Estonian business careers.
- In the realm of global cuisines, YOOK, an Estonian business specializing in oat drinks, aims to conquer larger markets, particularly targeting Asia, including South Korea, Vietnam, Japan, Singapore, Indonesia, the Gulf states, and Western Europe.
- Estonian small-businesses, including YOOK, are set to make a grand appearance at the Dubai Expo Centre, showcasing their products to potential global finance partners and investors.
- After garnering success in Estonia, YOOK, an Estonian business, is focused on expansion, introducing healthy-cooking options made from organic whole grain oats to the food-and-drink industry.
- The Estonian business lifestyle is globalizing, with companies like YOOK bringing Estonian business to a larger audience, putting Estonian cuisine in the spotlight and promoting it worldwide.
- As part of its expansion strategy, YOOK, an Estonian business, is committed to maintaining purity, nutritional value, and superior taste in all its products, ensuring its success in global markets.
