Amazon Launches Amazon Grocery: 1,000+ High-Rated Food Items Under $5
Amazon has introduced Amazon Grocery, a new private label brand boasting over 1,000 high-quality food items, each rated 4 stars or above. This new collection unites Amazon Fresh and Happy Belly brands, offering customers consistent quality, value, and selection. Most items are priced under $5, providing exceptional value.
Jason Buechel, Chairman of Amazon Worldwide Grocery Stores and CEO of Whole Foods Market, spearheads this new venture. Amazon Grocery products are available through Amazon.com and Amazon Fresh stores, with varying product availability online and in-store.
Amazon's private-label brands, including Amazon Grocery, have seen a 15% increase in purchases in 2024 compared to the previous year. The extensive selection includes customer favorites and new offerings, with more variety promised in the coming months. The new packaging features a modern, clean design with bold typography and reduced plastic usage.
Amazon Grocery complements Amazon's comprehensive private label portfolio, which includes Amazon Saver and 365 by Whole Foods Market. With a focus on quality, value, and convenience, Amazon Grocery is set to become a popular choice for customers seeking high-quality grocery essentials.
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