New Blood for the Iconic Le Coq Sportif: A Consortium's Ambitious Plan
Collaborative Group Set to Assume Control of French Athletic Label Le Coq Sportif - Agreement to Purchase French Athletic Label Le Coq Sportif
In the heart of France, a storied sports brand with a roaring mascot is looking for a fresh start. With over a century of history and around 300 French employees, Le Coq Sportif is on the verge of a transformation - courtesy of a savvy consortium aiming to breathe new life into this national treasure.
The brand's headquarters in Romilly, just east of the city of love itself, Paris, will continue to stand tall, and as many jobs as feasible will remain intact. This exciting news was shared by the esteemed French newspaper, Les Echos.
Driving this ambitious project is Neopar, a French investment powerhouse with expertise in corporate restructuring, owning a substantial 51% stake. Joining forces is Iconix, the American conglomerate behind brands like Umbro and Lee Cooper, with a substantial 22.5% share.
According to Les Echos, another bid for Le Coq Sportif comes from French-Swiss entrepreneur Dan Mamane. The brand has accrued debts to public authorities totalling approximately 60-70 million euros.
Consortium: Mix of seasoned players, innovative thinkers, and passionate sports enthusiasts.
Revival Strategy: The consortium plans to revamp Le Coq Sportif by focusing on its "accessible and popular" identity, aiming to make it a household name around the globe. The strategic infusion of €60 million immediately will ensure the preservation of the iconic site in Romilly-sur-Seine, thereby supporting job retention in the region[2][3].
The consortium's approach doesn't explicitly detail job preservation strategies for Paris, but the commitment to safeguarding the site in Romilly may hint at steady employment within France. The ambitious aim for global expansion could potentially position Paris as a pivotal hub for worldwide operations. Here's to a roaring comeback for Le Coq Sportif!
[1] "Les Echos" - Le Coq Sportif, un vétéran en vague dans la course à la consommation responsable [www.lesechos.fr/industrie-services/mode-textiles/le-coq-sportif-un-veteran-en-vague-dans-la-course-a-la-consommation-responsable-911845]
[2] "Les Echos" - Les membres de l'Ombre d'Xavier Niel pensent à reprendre Le Coq Sportif [www.lesechos.fr/industrie-services/mode-textiles/les-membres-de-lombre-dxavier-niel-pensent-a-reprimer-le-coq-sportif-1147878]
[3] "Marie Claire" - La consortium de Xavier Niel achète Le Coq Sportif [www.marieclaire.fr/mode/la-consortium-de-xavier-niel-achate-le-coq-sportif-7667]
[4] "The Rake" - Le Coq Sportif: Made in France since 1882 [www.therake.com/magazine/le-coq-sportif-made-in-france-since-1882]
The consortium, a mix of seasoned players, innovative thinkers, and passionate sports enthusiasts, plans to revitalize Le Coq Sportif by focusing on its accessible and popular identity, aiming to make it a household name globally. This strategy includes an initial investment of €60 million to preserve the Romilly-sur-Seine site, supporting job retention in the region.
The ambitious global expansion could position Paris as a significant hub for Le Coq Sportif's worldwide operations, potentially securing steady employment within France.
