Advertising duo Daniel Lobatón and Raig take leadership roles as Co-Presidents of Saatchi & Saatchi NY.
Raig Adolfo, a seasoned advertising executive with a diverse background in strategy roles, is set to join Saatchi & Saatchi New York as co-president. Adolfo, who previously held the position of chief strategy officer at 360i, brings a wealth of experience from various advertising agencies to his new role.
Adolfo's career in strategy spans across multiple agencies, including FCB, Redscout, Grey, Ogilvy, DDB, and WMcCann. He joined 360i before his tenure at Saatchi & Saatchi New York. The exact details of his achievements and contributions at these agencies, however, are not widely documented in the available search results.
Andrew Swinand, Publicis Groupe Creative U.S. CEO, expressed his enthusiasm about Adolfo's appointment, stating that he will help teams find "radical clarity for creative teams" at Saatchi & Saatchi New York. Swinand's statement suggests that Adolfo's strategic insights will play a crucial role in guiding the agency's creative direction.
Saatchi & Saatchi New York is a part of the Publicis network of agencies. Adolfo is expected to officially join the agency on Nov. 8. His hire is a significant move for the agency, as it aims to bolster its strategic capabilities and fuel innovation.
While specifics about Adolfo's career achievements and roles at previous agencies are not widely available, his extensive experience in strategy roles across multiple agencies promises to bring a unique perspective to Saatchi & Saatchi New York. For a more detailed account of Adolfo's career in advertising, one might consult professional networking profiles, agency press releases, industry publications, or official company biographies related to those firms.
In his new position at Saatchi & Saatchi New York, Adolfo's rich experience in finance and business across various advertising agencies is expected to significantly contribute to career advancements and innovations within the company. With his strategic insights, Adolfo is anticipated to provide radical clarity for creative teams, ensuring a profitable and successful future for the business.
