Ad Alliance Germany Appoints Christian Bachert to Drive TV Innovation
Ad Alliance Germany has appointed Christian Bachert as its new key player. The 41-year-old, who is from Germany, joins from Amazon Online Germany, bringing over 15 years of experience in media agencies and broadcasters.
Bachert began his career in 2007 at Omnicom Media Group as a TV planner. He rose through the ranks, holding leadership roles at OMD Düsseldorf and Mediaplus. His most recent role was at Amazon, serving as Senior Agency Development Manager.
At Ad Alliance, Bachert will report directly to Chief Sales Officer Michael Dorn. His expertise will be crucial in shaping the transformation of linear television towards a convergent future of moving images. Notably, Bachert is the mastermind behind the new TKP-based booking model Contact+ TV, which was launched in March.
Christian Bachert's appointment signals Ad Alliance Germany's commitment to driving innovation in the television landscape. With his extensive experience and proven track record, Bachert is well-positioned to lead the company's efforts in this dynamic and evolving market.
