Activist co-founder of Ben & Jerry's departs, alleging suppression of advocacy initiatives by parent company Unilever
In a significant development, Jerry Greenfield, co-founder of iconic ice cream brand Ben & Jerry's, has announced his resignation after a 47-year tenure. This resignation, reported first by The Financial Times, comes amidst an ongoing court case between the brand's independent board and Unilever, its parent company.
The court case revolves around the independent board's claims of Unilever's attempts to clamp down on its freedom. The board was formed in 2000 as part of a detailed merger agreement between Ben & Jerry's and Unilever, with the primary purpose of safeguarding the brand's right to speak out on social and political issues.
Greenfield, in his resignation statement, asserted that Ben & Jerry's has been silenced and sidelined by fear of upsetting those in power. This sentiment echoes the ongoing controversy surrounding the relationship between Unilever and Ben & Jerry's, which has been marked by perceived silence on certain political and social issues.
The court case and Greenfield's resignation are noteworthy as Unilever prepares to list its ice cream unit as a stand-alone firm. This move could potentially affect the company's financial structure and operations, as well as the future direction and strategy of the Ben & Jerry's brand.
The current CEO of Ben & Jerry's, following Stuart Greenfield's resignation, is Dave Stever. The court case could also have implications for the future relationship between Unilever and the independent board.
Ben & Jerry's, known for its unique flavours like Chunky Monkey and Cherry Garcia, has a long-standing history of advocacy on social and political issues. The ongoing controversy and court case could potentially impact the brand's future activism and its relationship with its customers.
As the court case continues, it highlights the tension between Unilever's business interests and Ben & Jerry's commitment to social activism. The outcome of the case could shape the future of this beloved ice cream brand and its commitment to social justice.
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