Acquisition: Mega Brokers Purchased by Unilink Group
Acrisure, a leading fintech company and top-10 global insurance broker, continues to expand its operations, making strategic moves in the European insurance market. The latest acquisitions include Mega Brokers, Greece's largest retail insurance agent, WH&R McCartney, a Scottish insurance broker, and Universalis, one of Portugal's leading insurance brokers.
In Greece, the acquisition of Mega Brokers is significant. As the largest retail insurance agent, Mega Brokers specializes in value-driven broking enhanced by technology and marketing innovation. Igor Rusinowski, CEO of Unilink Group, the fintech company owned by Acrisure, welcomed the acquisition, expressing excitement for the new opportunities it presents. Anastasios Chatzitheodosiou, CEO of Mega Brokers, and Ioannis Chatzitheodosiou, Chairman of the board, remain in their roles and are key shareholders.
For Unilink, the acquisition extends its presence to a tenth country, solidifying its position as the largest insurance distributor in the Central and Eastern European (CEE) region. This broadens Unilink’s geographic coverage, linking markets from Poland to Greece. Mega Brokers transitions from being a leading national player to becoming a regional competitor, gaining access to Unilink’s extensive resources, broader markets, and cutting-edge technology.
In Scotland, WH&R McCartney, a general commercial SME insurance broker, has been acquired by Acrisure. Graeme Robb and Alan Kirkwood, the leaders of WH&R McCartney, will continue to play key roles in the company.
Across the Mediterranean, Acrisure has signed an agreement to acquire Universalis, subject to regulator approval. Universalis is a trademark of Corpos - Corretora de Seguros, Lda. in Portugal. This acquisition marks Acrisure's entry into the Portuguese market. The acquisition of Universalis is under review by the Portuguese Regulator (ASF).
In the UK, Acrisure has announced its acquisition of Affinity Brokers Limited, pending FCA regulatory approvals. This is Acrisure's 11th partnership in the UK market, a strategic move to strengthen its global presence.
These acquisitions create a leading force in the Greek insurance brokerage market while facilitating Unilink’s broader ambition to unify and scale insurance distribution across the CEE region. They enhance cross-border opportunities, product diversification, and competitive positioning against other players in a consolidating European insurance market.
[1] Acrisure Press Release, "Acrisure Acquires Unilink Group, Expanding Global Footprint to 10 Countries," [date], [link] [2] Mega Brokers Press Release, "Mega Brokers Acquired by Acrisure's Unilink Group," [date], [link] [3] WH&R McCartney Press Release, "WH&R McCartney Acquired by Acrisure," [date], [link] [4] Universalis Press Release, "Universalis Acquisition by Acrisure Pending Regulatory Approval," [date], [link] [5] Acrisure Press Release, "Acrisure Announces Acquisition of Affinity Brokers Limited," [date], [link]
- The Mega Brokers acquisition, a significant expansion for Unilink Group, will bring innovation to the Greek insurance market as they specialize in value-driven broking enhanced by technology and marketing.
- With the acquisition of Universalis, Acrisure is expected to introduce reinsurance events and finance opportunities to the Portuguese market once the deal receives regulatory approval, marking their entry into the country.
