1inch Partners with Coinbase, Rebrands to 1inch.com as DeFi Gains Traction
1inch, a leading player in the decentralized finance (DeFi) ecosystem, has announced significant developments. With 25 million users and daily trading volumes exceeding $500 million, the platform has partnered with Coinbase to integrate its Swap API. This move aims to bring decentralized trading to millions more users. Meanwhile, 1inch has rolled out a fresh visual identity and rebranded to 1inch.com, reflecting its commitment to user experience and the growing importance of DeFi for institutions.
1inch's co-founder, Sergej Kunz, envisions a future where DeFi becomes indistinguishable from traditional finance, without centralization. The platform's SaaS-based model has seen strong demand from prominent crypto companies seeking deep liquidity and swaps. To emphasize collaboration, 1inch has adopted the slogan 'We move forward as 1'.
The integration of 1inch's Swap API into Coinbase's app is a significant step. It allows Coinbase's millions of users to access decentralized trades seamlessly. To appeal to institutions, 1inch is implementing globally recognized security and data protection standards. Its infrastructure is already trusted by major players like Binance, MetaMask, and Ledger. Recent improvements to 1inch's flagship products, including its decentralized exchange aggregator dapp and wallet, aim to simplify the user experience.
With its strategic partnerships, commitment to user experience, and focus on institutional appeal, 1inch continues to solidify its position in the DeFi landscape. The integration with Coinbase and the rebranding to 1inch.com signal the platform's ambition to bring decentralized finance to the mainstream.
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